Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April July May June August September October November December
Previous Archive
20 April 2023 | Story Kekeletso Takang | Photo Charl Devenish
Dr Carla Serfontein
UFS School of Accountancy Senior Lecturer, Dr Carla Serfontein, obtained her PhD in Management Accounting.
How many chartered accountants do you know who are also PhD holders? Dr Carla Serfontein, Senior Lecturer in Management Accounting in the University of the Free State (UFS) School of Accountancy, challenged the status quo. Dr Serfontein walked across the Callie Human stage during the morning graduation session on Wednesday 19 April 2023.

Obtaining a PhD is a milestone in the career of any academic, attesting not only to being a subject matter expert with proven credibility, but also to many hours of personal sacrifice and commitment to their discipline. Individuals who hold a PhD while also being a chartered accountant (SA) are relatively scarce, but this is an ideal combination for South African accountancy academics – as they have stature both from a professional and academic perspective. The UFS School of Accountancy is fortunate to have three such individuals, including Dr Serfontein, who was recently awarded her PhD in Management Accounting.

Dr Serfontein says obtaining her PhD in her lecturing field has expanded her knowledge in the subject area. “The UFS supported me by giving me the opportunity to be supervised by two truly outstanding academics, Prof Van Aardt Smit and Dr Cornelie Crous. That, to me, was an invaluable contribution, not only in obtaining this qualification but also in the growth that I experienced on this journey.”

Prof Frans Prinsloo, Director of the School of Accountancy, says he is proud of Dr Serfontein’s achievement. “With her thesis, Cost Efficiency at South African Universities, she highlights the flaws of conventional budgeting techniques in ensuring cost efficiencies and maximising input-output relationships at South African universities.  This is indeed a ground-breaking study and holds significant implications for how universities should be managed from a financial perspective. We are proud to have individuals of Dr Serfontein’s stature in the School of Accountancy.”

News Archive

Kovsie conquers Googlefest Zurich pitching competition
2014-07-29

  

Marlize Holtzhauzen
Photo: Supplied

Marlize Holtzhauzen, a final-year Business Management and Leadership student at the UFS Business School, was recently awarded the 1st prize at the Google pitching competition in Zurich, Switzerland.

Holtzhauzen’s winning entry, Rapid Response, is a mobile application for use in emergency situations. In an emergency the application allows the phone to be used as a panic button which contacts emergency services and notifies the family of the user. The app, co-founded by Gerrit Cloete, was selected as one of 10 South African technology start-ups. These were part of the Swiss South African Business Development Programme under the auspices of the Swiss South African Joint Research Programme.

Since its launch on 1 July 2014, the Rapid Response app has had over 400 downloads and is available on app stores. It has also stirred interest in Europe and the USA and is already in use in Southern and East Africa. Holtzhauzen says good team work and a great product will ensure the success of this start-up in the future.

Other South African entries included Drew van der Riet from the University of KwaZulu-Natal (UKZN): Advanced Prosthetics Engineering. Gavin Jones of the University of Cape Town (UCT) also entered. He is a Technology Commercialisation practitioner candidate working on the commercialisation of a UCT innovation for the rehabilitation of stroke patients.

For more information contact Marlize on +27(0)83 3270 177 or visit the website www.rapidresponse.co.za .


We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept