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20 April 2023 | Story Kekeletso Takang | Photo Charl Devenish
Dr Carla Serfontein
UFS School of Accountancy Senior Lecturer, Dr Carla Serfontein, obtained her PhD in Management Accounting.
How many chartered accountants do you know who are also PhD holders? Dr Carla Serfontein, Senior Lecturer in Management Accounting in the University of the Free State (UFS) School of Accountancy, challenged the status quo. Dr Serfontein walked across the Callie Human stage during the morning graduation session on Wednesday 19 April 2023.

Obtaining a PhD is a milestone in the career of any academic, attesting not only to being a subject matter expert with proven credibility, but also to many hours of personal sacrifice and commitment to their discipline. Individuals who hold a PhD while also being a chartered accountant (SA) are relatively scarce, but this is an ideal combination for South African accountancy academics – as they have stature both from a professional and academic perspective. The UFS School of Accountancy is fortunate to have three such individuals, including Dr Serfontein, who was recently awarded her PhD in Management Accounting.

Dr Serfontein says obtaining her PhD in her lecturing field has expanded her knowledge in the subject area. “The UFS supported me by giving me the opportunity to be supervised by two truly outstanding academics, Prof Van Aardt Smit and Dr Cornelie Crous. That, to me, was an invaluable contribution, not only in obtaining this qualification but also in the growth that I experienced on this journey.”

Prof Frans Prinsloo, Director of the School of Accountancy, says he is proud of Dr Serfontein’s achievement. “With her thesis, Cost Efficiency at South African Universities, she highlights the flaws of conventional budgeting techniques in ensuring cost efficiencies and maximising input-output relationships at South African universities.  This is indeed a ground-breaking study and holds significant implications for how universities should be managed from a financial perspective. We are proud to have individuals of Dr Serfontein’s stature in the School of Accountancy.”

News Archive

Young entrepreneur takes tech world by storm
2016-09-14

Description: Steuda Tags: Steuda

Steuda, a website which aims to simplify
the lives of students.
Logo: Supplied

Alexi Carreira, a young entrepreneur hopes to simplify the lives of students and help them become successful with the aid of his new website, Steuda.

Says Alexi, a student at the University of Free State who is currently busy with his Postgraduate Diploma in Business Administration: “My willpower to be successful in my purpose motivates me, but more than that, God’s will for me to help others succeed.”

The purpose behind the website

Steuda is a platform for students, by a student, that aims to create a brand for students to advertise what they have to offer and to receive information from their peers about textbooks, course material, and accommodation - even just a lift home.

According to Alexi, Steudacurrently has six categories, general buying and selling, buying and selling of textbooks, accommodation, bursaries, job opportunities and community information. “We are in the process of providing extra short courses which students will be able to do online and once completed, they will receive a certificate of completion.

Becoming successful and pursuing your dreams

Alexi wants to simplify and empower the lives of students. Having Steudabecome a successful and well-known brand is his main goal. “My goal is for Steuda to become a national platform for students to use when they need anything or want to offer anything pertaining to student life.”

Alexi tells young entrepreneurs who are pursuing their dreams: “Do not allow the fear of past or current situations to define you. Be resilient. It’s a blessing to fail while attempting what you love.”

Steuda launches on 14 September and will be available at: www.steuda.co.za

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