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12 December 2023 | Story Lacea Loader | Photo Supplied
Prof Anthea Rhoda
Prof Anthea Rhoda, newly appointed Deputy Vice-Chancellor: Academic at the UFS.

The University of the Free State (UFS) has appointed Prof Anthea Rhoda as Deputy Vice-Chancellor: Academic from 1 March 2024.

Prof Rhoda is currently Dean of the Faculty of Community and Health Sciences (CHS) at the University of the Western Cape (UWC). She holds a Professorship in the Department of Physiotherapy at UWC and has completed a BSc and a PhD in Physiotherapy at UWC. She also completed a BSc Honours in Physiotherapy (Neurology) and an MSc in Medical Sciences (Rehabilitation) at Stellenbosch University.

She is an established leader and scholar as an NRF C1-rated researcher and brings a wealth of expertise, extensive networks, and local and international partnerships to the UFS. Her research activities have been supported by grants awarded by both the South African Medical Research Council (SAMRC) and the National Research Foundation (NRF). She conducts research in faculty development and interprofessional education. Her research output includes publications in international and local journals and books, as well as presentations and conferences both locally and abroad.

“Prof Rhoda is regarded as a trailblazer in her field of specialisation. Her more than 30 years of professional industry and higher education experience in previous roles, among others as a full professor and Dean of the Faculty of Community and Health Sciences at UWC, and various academic roles since 1988 at the UWC, Stellenbosch University, and the Western Cape Department of Health, places her in good standing to elevate the academic portfolio, aligned to the UFS’ Vision 130,” says Prof Francis Petersen, Vice-Chancellor and Principal of the UFS.

Prof Rhoda’s interest in building capacity in African scholars has seen her supervise a number of PhD and master’s students from across the African continent. Prof Rhoda is dedicated to developing a critical mass of next generation emerging academics through her Capacity Building Programme for Associate Lecturers and a Mentoring for Academics Programme she facilitates at UWC. She is an associate editor for the African Journal of Health Professions Education and completed her term as Chair of the South African Committee of Health Sciences Deans. 

Prof Rhoda completed a number of fellowships, including the Sub-Saharan Africa-FAIMER Regional Institute (SAFRI) fellowship programme for health professionals as well as a Strategic Management Programme at the Saïd Business School of the University of Oxford in the United Kingdom.

“Prof Rhoda’s excellent standing among national peers and her unique experience and networks, as well as her knowledge and understanding of the South African, African, and global higher-education environment, research systems, and breadth of community engagement are deep and extensive. We wish her well in the new portfolio and look forward to working with her,” says Prof Petersen. 

“I am looking forward to my new role as the Deputy Vice-Chancellor: Academic at the UFS, contributing to achieving the university’s Vision 130, driving the agenda of impacting society through transdisciplinary approaches, and graduating students for the changing world of work,” says Prof Rhoda.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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