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08 December 2023 | Story Leonie Bolleurs | Photo Janeke Eloff
Johan and Schalk Eloff
The brothers Johan and Schalk Eloff completed the Bachelor of Management Leadership (BML) together.

The Eloff brothers, Johan and Schalk, completed the Bachelor of Management Leadership (BML) together and received their degrees at the December graduations of the University of the Free State (UFS).

Johan says very few people get the opportunity to complete the same degree with a sibling. “Not only was this a huge honour for me, but our relationship also grew stronger, as group assignments and discussions were a big part of the BML curriculum.

According to Schalk, tackling the work together helped them both. “Studying the same modules together enabled us to support each other and share ideas as we progressed,” he said, adding that undertaking the BML together with his brother motivated him to complete his studies.

Benefiting their business

The two brothers, both entrepreneurs and co-owners of Airtelecom – an internet service provider with offices in Bloemfontein and the Garden Route – said that nothing prepared them for the amount of time and effort the studies would require.

Johan mentioned that because they never had the opportunity to study after completing matric, they discussed the potential advantages that the degree could bring to their business. “Not only did we benefit from it for our own business, but it also provided a qualification that could be beneficial should we need to venture into other opportunities or return to the employment sector,” he stated. 

Schalk pointed out that he, too, believed that he could benefit from registering for the BML. “Although I was introduced to business and business principles from a young age and learned about all aspects of business from previous managers and mentors, I felt that studying for a degree and applying the theory along with my knowledge and experience would go a long way in improving the way I manage my business,” he remarked. 

Johan, who learned about growing profits and expanding the client base, motivating employees, and placing them in the correct positions to empower them to be the best at what they want and need to do, said they would like to apply as much as they can of what they have learned in their business. Schalk added that he also would like to investigate other business opportunities to expand and diversify the company.

Experiencing a key milestone together

“With all the challenges we experienced during our studies, including managing the curveballs thrown at us by the COVID-19 epidemic when we had to postpone our studies for more than a year to tend to our business, it is a surreal feeling that we accomplished this and that we are experiencing this milestone in our lives together,” said Schalk.

Johan believes that the support of their family played a key role in their success. “To show our appreciation for their patience through the hours, days, and nights of classes and assignments we had to sacrifice to finally walk across the stage, we plan on attending a Formula 1 race overseas, which will be a dream come true. With this family vacation, we intend to celebrate and reward ourselves and our loved ones,” he said. 

News Archive

Renowned writer for Africa Day
2012-05-31

 

Attending the lecture were, from left: Dr Choice Makhetha, Vice-Rector: External Relations; Prof Kwandiwe Kondlo, Director of the Centre for Africa Studies;Prof. Ngugi wa Thiong'o; Prof Lucius Botes, Dean of the Faculty of the Humanities, and Prof Andre Keet, Director of the Institute for Reconciliation and Social Justice..
Photo: Stephen Collett
25 May 2012

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Lecture: THE BLACKNESS OF BLACK: Africa in the World Today

Audio of the lecture

Profile of Professor Ngugi wa Thiong'o (pdf format)

“Flowers are all different, yet no flower claims to be more of a flower than the other.” With these words Kenyan writer and one of the continent's most celebrated authors, Prof. Ngugi wa Thiong’o, delivered the tenth annual Africa Day Memorial lecture on 25 May 2012 in the University of the Free State's (UFS) Odeion Theatre on the Bloemfontein Campus. The lecture was hosted by the Centre for Africa Studies.

Long before Prof. wa Thiong’o was led inside the venue by a praise singer, chairs were filled and people were shown to an adjoining room to follow the lecture. Others, some on the university's Qwaqwa Campus, followed via live streaming.

In his speech titled the Blackness of Black: Africa in the world today, Prof. wa Thiong’o looked at the standing of Africa in the world today. He highlighted the plight of those of African descent who are judged “based on a negative profile of blackness”.

Prof. wa Thiong’o recalled a humiliating experience at a hotel in San Francisco in the United States, where a staff member questioned him being a guest of the hotel. He shared a similar experience in New Jersey, where he and his wife were thought to be recipients of welfare cheques. He said this was far deeper than overt racism.

“The certainty is based on a negative profile of blackness taken so much for granted as normal that it no longer creates a doubt.”

Prof. wa Thiong’o said the self certainty that black is negative is not confined to white perception of black only.

“The biggest sin, then, is not that certain groups of white people, and even the West as a whole, may have a negative view of blackness embedded in their psyche, the real sin is that the black bourgeoisie in Africa and the world should contribute to that negativity and even embrace it by becoming participants or shareholders in a multibillion industry built on black negativity.”

“Africa has to review the roots of the current imbalance of power: it started in the colonisation of the body. Africa has to reclaim the black body with all its blackness as the starting point in our plunge into and negotiations with the world.”

Prof. wa Thiong’o concluded by saying that Africa must rediscover and reconnect with Kwame Nkrumah’s dreams of a politically and economically united Africa.

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