Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
20 February 2023 | Story Gerda-Marié van Rooyen | Photo Supplied
Nthabiseng (JahRose) Jafta, a Publishing Coordinator at the University of the Free State (UFS), recently received the Silver Medal Award and other accolades at the Eurasian Literary Festival held in Egypt. She says writing is a way of life for her and she writes anywhere and anytime.

Nthabiseng (JahRose) Jafta, a Publishing Coordinator at African Languages Press in the Library and Information Services at the University of the Free State (UFS), recently received the Silver Medal Award and other accolades at the Eurasian Literary Festival held in Egypt. Jafta, an MA scholar (Creative Writing) at Rhodes University, describes herself as an international performing poet, artpreneur, teacher, festival curator, content developer, and creative strategist born in the Free State.

Being an introvert, she says her love for writing gives her a voice. “I can echo my thoughts and colour my grey sky,” she explains poetically. She feels writing is as natural to her as breathing. She is comfortable writing anywhere and anytime. “There’s no physical area needed. We type on WhatsApp in the taxi. We catch brainwaves whenever they appear.” Jafta's creative juices seem to be overflowing, as she confessed to even getting an idea while contemplating her love for writing. “Life throws you prompts from all spheres, but you have to be present to recognise its call. And sometimes the piece decides if it wants to be happy, erotic, or sad.”
 
Her literacy cap serves Jafta's career as a publisher and her creative writing when time allows. “I read and write. Publish what I read or write. I also happen to recite, read, and sing what I write. It’s all in alignment.” This Deputy President of the National Writers Association of South Africa and founder of the Poetic Blues Virtual Festival writes in her mother tongue, Sesotho, and English. She also has additional experience in the poetry industry, as she was previously the Curator of the Macufe Poetry Festival. She also attended the International Writing Centre at Beijing Normal University part time. Her poems have also been translated into Mandarin and published in Chinese literary magazines.

Jafta says besides the growing catalogue of more than 40 publications, she also has an upcoming multilingual poetry compilation featuring Spanish, Danish, Mandarin, Arabic, KiSwahili, IsiZulu, and Sesotho translations from English. This poet believes poetry is a gift that feeds lyrics to melodies. “And that song carries us to humanity's highs and lows. Prose is how we navigate that gift daily. They are rainbows on melting clouds, events plants rejoice on their rhythmic drops.”

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept