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15 February 2024
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Story Anthony Mthembu
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Photo SUPPLIED
Crespen Ndlovu (PhD Research Fellow in the Higher Education and Human Development Research Group (HEHD) at the University of the Free State) and Reabetswe Parkies (Senior Officer in Marketing in the Faculty of Economics and Management Sciences at the University of the Free State).
The University of the Free State (UFS) proudly sent two PhD students to the inaugural ‘Swiss-African PhD Winter School on Innovation and Entrepreneurship for Sustainable Development,’ held by the Bern University of Applied Sciences Business School from 22 to 26 January 2024 in Switzerland. Representing UFS were Reabetswe Parkies, a Senior Officer in Marketing within the Faculty of Economics Management Sciences and Crespen Ndlovu, PhD Research Fellow in the Higher Education and Human Development Research Group (HEHD). They were among 30 PhD students selected across several African and European countries to attend the school on the institution’s campus.
‘’The winter school was indeed a beacon of holistic learning, where the promotion of sustainable development was seamlessly woven into the fabric of academic exploration. It provided a platform to engage with sustainable development's complex challenges and explore innovative, actionable, and impactful research pathways,’’ said Parkies.
The purpose of the winter school
The primary goal of the winter school was to convene PhD students specialising in innovation and entrepreneurship to foster research insights conducive to sustainable development. It served as a forum for interdisciplinary dialogue, enabling participants to exchange ideas aimed at advancing this common objective. Ndlovu noted the significance of considering both global and local perspectives on sustainability challenges, emphasising the crucial role of ethical considerations, equity, and inclusivity in propelling sustainability initiatives forward.
Insights and experiences
In addition to collaborative discussions, the winter school facilitated activities such as the sharing and deliberation of individual research projects. A highlight for Ndlovu was the opportunity to engage with influential scholars like Prof Sophie Bacq from the International Institute for Management Development, who continues to inspire his work on social entrepreneurship and human development.
Parkies and Ndlovu both affirmed that the experience not only contributed to their personal growth but also provided valuable insights into their respective research projects. Ndlovu stressed the importance of ensuring research relevance across various scales to contribute effectively to broader sustainability goals while addressing localised needs. Parkies echoed this sentiment, underscoring the significance of impactful research in bridging the gap between theoretical knowledge and real-world applications.
Department of Communication and Information helped with project
2006-05-15
Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein. If the expected results are achieved, the campaign will be rolled out nationally. The project will in future be presented annually to give students the opportunity to obtain practical experience.
The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.