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22 February 2024 | Story Lunga Luthuli | Photo Stephen Collett
Prof Petersen 2024 Official Opening
UFS Vice-Chancellor and Principal Prof Francis Petersen addressed the institution's official opening on 16 February 2024.

Prof Francis Petersen, Vice-Chancellor and Principal of the University of the Free State (UFS), addressed the institution's official opening on 16 February 2024, highlighting the complex current global geopolitical landscape and the university's long-term strategic plan, Vision 130.

During the address, held at the Centenary Complex on the UFS’s Bloemfontein Campus and streamed live to its Qwaqwa Campus, Prof Petersen noted that the “world is more interconnected but also more divided and fragmented, with inequality and injustice reaching critical levels”.

He added that there is a need for the higher education sector to be prudent and think differently in the face of global challenges, including market dislocations, supply chain dislocations, and economies going into recession. 

Vision 130 progress: addressing global disruptions

Vision 130, a strategic plan to reposition the university by its 130th anniversary in 2034, is centred around values such as Excellence, Innovation and Impact, Accountability, Care, Social Justice, and Sustainability. “The exciting journey is about care, being courageous, and having a strong appetite for curiosity,” Prof Petersen said. He acknowledged that 2023 provided initial traction but also identified specific areas where the university needed to improve to stay on track to deliver on the commitments of Vision 130.

“Undergraduate student success and overall student employability have been reset and stabilised post-COVID pandemic, with continued engagement and financial and advisory support from various foundations and government departments.” The university's student success rate currently stands at 83%, and Prof Petersen applauded the efforts of the team at the Centre for Teaching and Learning and all the faculties for their contributions towards this achievement.

Industry and private-sector involvement in the university’s academic work remains strong through a range of academic advisory boards and a renewed focus for the Career Services office. Prof Petersen highlighted the need to develop more platforms and spaces for robust engagement, debate, critical thinking, and exposure to diverse views for and among students.

Looking back to 2023, there was no change in the UFS’s average postgraduate-level results, but there was an overall improvement in other indicators of research output. Prof Petersen committed to strengthening support to the research and postgraduate environments.

Digital transformation and the UFS's forward-looking approach

Prof Petersen highlighted the importance of digital transformation, digitalisation, and the use of artificial intelligence (AI) as part of the university's institutional DNA, supported through its Digitalisation Strategy. He acknowledged that a fully resourced Information Communication and Technology Service (ICTS) is essential to ensuring a quality, forward-looking institution.

Valamy Vermeulen, Chief Officer at University Estates responsible for cleaning and events maintenance, said Prof Petersen’s speech created enthusiasm about facing 2024 head-on. “Working together, we can overcome a lot of challenges and achieve university goals,” Vermeulen said. “It is important to see your plans for the university, play your role, stay positive, and together as a team, we will succeed.”

Prof Petersen concluded by saying the university is financially sustainable but needs to be prudent in its resource management. He emphasised the need for a renewed commitment from all members of the university to own their space, understand how their space is connected to Vision 130, and share an unrelenting ambition to deliver on the strategy.

Grey document Click here for the official opening speech or watch the video below.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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