The Department of Student Recruitment Services, located in the Wekkie Saayman Building, is a vibrant and dynamic space, driven to promote the UFS academic and student life offerings and to enhance the positioning of the UFS as a challenger brand in the international higher-education market. Our purpose is to recruit good quality students for undergraduate and postgraduate studies.


Student Recruitment Services inspire interest by creating awareness of and desire for the University of the Free State’s product offerings through marketing and recruitment in the personal and virtual spaces.


To recruit outstanding prospective students globally through quality, innovative, and accessible service.


  • Ethical
  • Service-driven
  • Diversity
  • Inclusivity
  • Transformative
  • Caring
  • Excellence
  • Collaboration

The core services provided by the department on both the Bloemfontein and Qwaqwa campuses, are

  • undergraduate recruitment;
  • postgraduate recruitment;
  • integrated marketing and innovation;
  • special promotion projects;
  • Kovsie2BConnect Centre; and
  • research and project management.

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