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28 August 2019 | Story Zama Feni | Photo Charl Devenish
3MT
From the left: University of the Free State (UFS) students, Chantelle van der Bijl (Master’s Category) and Keafon Jumbam (PhD Category) emerged victorious at the annual institutional Three-Minute Thesis (3MT) Competition held on Friday, 23 August 2019.

Two University of the Free State (UFS) students, Keafon Jumbam (PhD) and Chantelle van der Bijl (master’s), emerged victorious at the annual institutional Three-Minute Thesis (3MT) competition held on the Bloemfontein Campus on Friday, 23 August 2019.

The 3MT is a research-communication competition which was developed by the University of Queensland (UQ), whereby PhD students are given three minutes to present a compelling oration on their thesis and its significance. 

Winning students

Jumbam, who is a student in the Faculty of Natural and Agricultural Sciences, cleaned the table in the PhD category, which had six contestants from various faculties. She walked away with a cash prize of R14 000.
She presented a thesis titled: Social, ecological and personality factors influencing bat-eared fox foraging behaviour.
Asked about the secret to her victory, Jumbam said: “You must ensure that you publish your work, because that gives a person a competitive edge, globally.”
In the Master’s Category, Chantelle van der Bijl grabbed the first spot, beating four other contestants in this category, winning an amount of R10 000.  Her thesis title was: Doctor Mothers: Infant feeding intentions and behaviours.
“I am excited to have won this. I am very grateful for the support I got from my family and faculty staff,” said Van der Bijl.

Idea behind the 3MT

The 3MT challenges students to consolidate their ideas and research discoveries in order to be presented concisely to a non-specialist audience. The 3MT was designed to develop skills that will give students an important career advantage once they complete their studies. 
The competition was originally reserved for PhD students, but the UFS Postgraduate School decided to include master’s students so as to prepare them in case they wanted to do their PhDs after their studies. 
The UFS winner in the Master’s Category (Van der Bijl) will not represent the university in the national final 3MT competition on 25 October 2019, but the 1st runner-up in the PhD category (Lourens Strauss) – as per the rules of the competition.

Nothing but research for better future
Giving a word of encouragement to the contestants on the importance of research, the Senior Director for Research Development, Dr Glen Taylor, said: “When our generation of practitioners and leaders (students) engage in research with its deliberate process and requirements for critical thinking skills, they become better students and are best prepared for the challenges and opportunities of the future. Research is an opportunity to make a difference; it is open to everyone and thrives on a diversity of approaches and perspectives.”

Taylor said universities have to be vital sources of new knowledge and innovative thinking, providers of skilled personnel, attractors of international talent and business investment into a region, agents of social justice and mobility, and contributors to social and cultural vitality.


News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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