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28 August 2019 | Story Zama Feni | Photo Charl Devenish
3MT
From the left: University of the Free State (UFS) students, Chantelle van der Bijl (Master’s Category) and Keafon Jumbam (PhD Category) emerged victorious at the annual institutional Three-Minute Thesis (3MT) Competition held on Friday, 23 August 2019.

Two University of the Free State (UFS) students, Keafon Jumbam (PhD) and Chantelle van der Bijl (master’s), emerged victorious at the annual institutional Three-Minute Thesis (3MT) competition held on the Bloemfontein Campus on Friday, 23 August 2019.

The 3MT is a research-communication competition which was developed by the University of Queensland (UQ), whereby PhD students are given three minutes to present a compelling oration on their thesis and its significance. 

Winning students

Jumbam, who is a student in the Faculty of Natural and Agricultural Sciences, cleaned the table in the PhD category, which had six contestants from various faculties. She walked away with a cash prize of R14 000.
She presented a thesis titled: Social, ecological and personality factors influencing bat-eared fox foraging behaviour.
Asked about the secret to her victory, Jumbam said: “You must ensure that you publish your work, because that gives a person a competitive edge, globally.”
In the Master’s Category, Chantelle van der Bijl grabbed the first spot, beating four other contestants in this category, winning an amount of R10 000.  Her thesis title was: Doctor Mothers: Infant feeding intentions and behaviours.
“I am excited to have won this. I am very grateful for the support I got from my family and faculty staff,” said Van der Bijl.

Idea behind the 3MT

The 3MT challenges students to consolidate their ideas and research discoveries in order to be presented concisely to a non-specialist audience. The 3MT was designed to develop skills that will give students an important career advantage once they complete their studies. 
The competition was originally reserved for PhD students, but the UFS Postgraduate School decided to include master’s students so as to prepare them in case they wanted to do their PhDs after their studies. 
The UFS winner in the Master’s Category (Van der Bijl) will not represent the university in the national final 3MT competition on 25 October 2019, but the 1st runner-up in the PhD category (Lourens Strauss) – as per the rules of the competition.

Nothing but research for better future
Giving a word of encouragement to the contestants on the importance of research, the Senior Director for Research Development, Dr Glen Taylor, said: “When our generation of practitioners and leaders (students) engage in research with its deliberate process and requirements for critical thinking skills, they become better students and are best prepared for the challenges and opportunities of the future. Research is an opportunity to make a difference; it is open to everyone and thrives on a diversity of approaches and perspectives.”

Taylor said universities have to be vital sources of new knowledge and innovative thinking, providers of skilled personnel, attractors of international talent and business investment into a region, agents of social justice and mobility, and contributors to social and cultural vitality.


News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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