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11 February 2019 | Story Mamosa Makaya | Photo Francois van Vuuren
Star of stars
Thabang Sithela from L.a Wesi Secondary School is the 2019 Star of Stars here with Nomonde Mbadi, Director of Student Recruitment Services.

The Star of Stars Awards is a spectacular annual event that recognises and celebrates excellence among Grade 12 learners from Quintile 1-3 schools in the Xhariep, Motheo and Lejweleputswa regions of the Free State province. The office of Student Recruitment Services held the award ceremony on 2 February 2019, at the University of the Free State’s (UFS), Bloemfontein Campus. In attendance were Grade 12 finalists and their parents, senior leadership of the UFS and sponsors of the event.

Awards programme drives excellence

Participants in the Star of Stars award programme are cultivated from schools located in some of the poorest communities in the province, where they are faced with difficult social circumstances. The top 20 are selected using their June and September matric results, and from these the top 10 are selected using the criteria of academics, leadership, and community engagement. This year’s top award was presented to Thabang Sithela from La Wesi Secondary school in Nyakallong, Allanridge. He is registered to study for a degree in Geochemistry in the Faculty of Natural and Agricultural Sciences on the Bloemfontein Campus.

Accepting the top award Thabang encouraged other learners to remain steadfast “to be successful in life you have to remain positive, even in negative situations, so as not to find yourself remaining in that negativity”. The panel of judges comprised seven officials from various Bloemfontein-based organisations including the UFS, OFM and Kovsie Alumni Trust. The panel was chaired by Mar’c Scholtz of Brand Boss Creative, who praised the students for their unrelenting willpower in emerging top of their class. He further commended the office of UFS Student Recruitment Services led by Nomonde Mbadi, director of Student Recruitment Services, who conceptualised the programme in 2016, which has grown in leaps and bounds.

Fostering diversity and inclusion

The UFS Rector and Vice-Chancellor, Prof Francis Petersen, said one of the remaining challenges facing universities in South Africa is inequality, which permeates the circumstances of disadvantaged students when they join higher education institutions. He said the UFS aims to ensure that its student body is representative of society, with one of its goals being diversity and inclusivity. However, elements such as social class still hold students back. But despite this the students being awarded are a shining example of what it takes to beat the odds. “This is the most exciting time of your life, enjoy it,” Prof Petersen said.

The Star of Stars awards programme is holistic, empowering finalists with career counselling, mentorship, and guidance to campus life. The programme is key in incentivising students in the Free State to be high achievers, but most importantly to overcome their difficult circumstances, opening them up to greater opportunities in their student life and future careers.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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