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02 July 2019 | Story Valentino Ndaba | Photo Charl Devenish
Dr Ufok Samson-Akpan
A family built on education and entrepreneurship: From left; Dr Ufok Samson-Akpan, Dr Ekaete Benedict, Aniebo Hagan, and Mmedaara Samson-Akpan.
Graduating from the University of the Free State (UFS) is a family affair for the Samson-Akpans. Over a period of 16 years the family have garnered a total of nine qualifications from the UFS. The mother and her five children have among them an undergraduate degree, two honours degrees, two master’s degrees, and two postgraduate diplomas. During the June graduations, they added another master’s degree and a PhD degree to their haul. 

Dr Ufok Samson-Akpan, a specialist family physician and the coordinator of the Nelson Mandela Fidel Castro Student Training Programme, was the first to register at the UFS. She graduated with an MBA degree in Management and Health Care Management   the same day as her first daughter Ekaete Benedict who graduated with a BCom Hons degree in Business Management in 2003. Sixteen years later, on 28 June 2019, the family celebrated another double graduation. Benedict obtained her PhD in Business Management alongside her sister Aniebo Hagan who graduated with her Master’s in Disaster Management.

Empowerment through education

Benedict is walking in her father’s footsteps as a lecturer at the Department of Business Management. “We hail from an academically inclined family. Our late father was a lecturer in English and Theatre Arts. Our house was always filled with books and we were encouraged to read, to be creative and inquisitive about our surroundings,” Benedict explains.

Her belief in education and women empowerment led her to establish a NPO called Cherished Rubies. “It focuses on projects and activities related to the empowerment, development, training and health of the girl child and women in the province,” she elaborates. 

Merging education and entrepreneurship

Her PhD thesis titled: The Influence of Environmental and Individual Factors on the Growth Intentions of SMMEs in the Free State investigates internal and external forces that could facilitate or hinder entrepreneurs’ intentions to grow their businesses. “The results and recommendations should benefit current entrepreneurs, policymakers, educational institutions and relevant government agencies seeking to decrease the failure rate of Small Medium and Micro Enterprises (SMMEs) in the province,” she said.
 
Benedict is also the CEO and co-founder of Mdy Designs (Pty) Ltd, which she operates with another sister, Mmedaara Samson-Akpan who graduated from the UFS with a B.Sc in Information Technology and Management in 2015. Mdy Designs is an award-winning business in Bloemfontein which focuses on clothing and accessories inspired by indigenous African designs and materials.

Descending from a lineage of women who used education to empower themselves, Benedict is a true inspiration for women in education and entrepreneurship and takes the baton to empower future generations. 

News Archive

Prof Van den Oever gives students a different perspective
2016-05-06

Description: Prof Van den Oever gives students a different perspective Tags: Prof Van den Oever gives students a different perspective

Prof Annie van den Oever from the Netherlands presented a series of guest lectures on media technologies to students of the Film and Visual Media Programme at the University of the Free State (UFS). Here from left is Chris Vorster, lecturer in Drama and Theatre Arts, Prof Van den Oever, and Dr Pieter Venter, Senior lecturer at Drama and Theatre Arts.
Photo: Jóhann Thormählen

She played a part in conceptualising the Film and Visual Media Programme at the University of the Free State (UFS), and sees film from a perspective different from most young South Africans.

According to Chris Vorster, lecturer of the UFS BA Honours degree in Film and Visual Media, this is one of the reasons why Prof Annie van den Oever’s visit is of such great value. The actor, who is a lecturer in Drama and Theatre Arts, believes it is important to expose his students to influences outside their normal experience.

Prof Van den Oever, an extraordinary professor at the UFS since 2011, presented a series of guest lectures on media technologies from 11-14 April 2016 at the Audio Visual Studio on the Bloemfontein Campus. She is a senior researcher for Film at the University of Groningen in the Netherlands, and an Associated Researcher for Film at Paris 1, Panthéon Sorbonne, in France.

Another milieu

“It is invaluable for students, in any field of study, to receive as many influences from the outside. Therefore, it is important to have someone here from another milieu and context. And academically, she is outstanding,” says Vorster.

Vorster’s students are also exposed to practical expertise from the industry in the country, not only academics.

Relationship with UFS

Prof Van den Oever says she usually visits the UFS twice a year. Her recent lecture series on media technologies was about the power of visual and film culture today, and how you can understand its powers. “Why strange effects work strongly and why the strange is inserted, because people respond strongly to them,” she says.

Prof van den Oever enjoys meeting new people, and often works with colleagues from the UFS on various projects. She also is full of praise for the management of the university. “It is great to work across cultures, and be part of a university in transition.”

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