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04 August 2020 | Story Dr Cinde Greyling | Photo Supplied
Prof Willem Boshoff

Prof Willem Boshoff, a Senior Professor in the Department of Fine Arts within the Faculty of the Humanities at the University of the Free State, recently received an A2 rating from the National Research Foundation (NRF). This is a first for the University of the Free State and the country in the field of art. Trailblazing, indeed. NRF ratings are allocated based on research outputs and are a valuable tool to benchmark researchers against the best in the world. “This opens up the playing field in science for art, which is wonderful,” Prof Boshoff says. 

Publication vs exhibition

This renowned sculptor has an imposing presence, even in cyberspace. He is larger than life, as is his art. A conversation with him can never be short. His answers are filled to the brim with his boundless search for knowing. Understanding. Uncovering. He personifies the science of art. Prof Boshoff is mentoring postgraduate students and works on the Bloemfontein Campus during certain months of the year, while he remains based in Gauteng. “They asked me to fill in a form, and then this happened!” he evades the honour of his exceptional accomplishment. But soon follows up with a rather philosophical argument about the parallels between publishing an academic article and exhibiting an artwork. “Both are sharing your findings with the public,” he explains and notes how the acceptance of artwork on display as a publication recognises the contribution of art to society. 

Art that speaks

Globally, Prof Boshoff’s sought-after sculptures offer much more than meets the eye. They are drenched in text, either on the artwork itself, or accompanied by a detailed description of the piece. He writes dictionaries, Prof Boshoff explains, and is fascinated by words. A list comprising his favourite words already has more than fourteen thousand entries … and counting. “I can never pick just one!” he replies to the unfair question of what the most beautiful word is. Although some criticise the ‘over-explanation’ of his work, he feels it is necessary. “Besides knowing what material the work is made of, when, and by whom, it is important to provide context. This helps with a better understanding of the piece, and a deeper experience thereof. Of course, you can still make up your own mind about it, but it is also good to know mine.” 

Creating during COVID-19

“I generally work alone, so my immediate environment has not changed that much. And I still cannot sleep at night!” These sleepless nights may or may not have given rise to a somewhat COVID-related work on his bench. Only time will tell. Prof Boshoff does, however, believe that art captures something of the human spirit, therefore creative work is bound to emerge in trying times. Then he turns the mobile screen to the view from his house – it is pretty, right? And also, just for a quick view of the nursery on his stoep. He knows each plant by its scientific name. Of course. 

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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