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07 December 2020 | Story Dr Cindé Greyling | Photo Sonia Small
From the left; Lelanie de Wet; Andre Damons; Ilze Bakkes and Barend Nagel.


The University of the Free State Department of Communication and Marketing (DCM), together with Student Recruitment Services (SRS), have managed to bring home four awards during the annual IABC Africa Silver Quill Awards programme. The Quill Awards programme salutes and recognises business communication excellence across the continent. It is the second time this year that DCM has received recognition from the International Association of Business Communicators (IABC). Earlier this year, Barend Nagel: Audio-visual Specialist, won a 2020 IABC Gold Quill Award of Merit for his Gender-based Violence awareness campaign photographs.

Furthermore, André Damons, who was recently appointed as Senior Media Relations Officer at the UFS DCM, won two 2020 Vodacom Journalist of the Year regional awards for the Free State, Northern Cape, North-West and Limpopo region in the features and sports category for work done while he was still a Network24 journalist in Bloemfontein. 

During a time like this

Effective communication is always important, but even more so during times of uncertainty and change. 2020 has created numerous challenges for any communications team, but also several opportunities. In true Kovsie spirit, the UFS managed to not only survive, but also to thrive. Lelanie de Wet from the DCM won two Awards of Excellence. One for the Kovsies Multilingual Mokete in the communication management category for diversity and inclusion, and one for the UFS Virtual Graduation in the special and experiential events skills category. The judges praised her entries for its exceptional quality and standard: “Brilliant. Congratulations on a significant accomplishment.” 

Doing the same, differently

Barend Nagel from the DCM and Ilze Bakkes from Student Recruitment Services both entered the UFS Virtual Open Day (VOD). Barend received an Award of Merit for his website-related work for the VOD in the skills category. Besides being commended for his innovative and resourceful approach, Barend impressed the judges with “superior production values and strong images”. Ilze Bakkes from the UFS SRS entered the VOD as a campaign to showcase the work her team has done to conceptualise and facilitate this first-of-its-kind open day. The entry received an Award of Merit for its detailed target audience insight and short production timescale, among others. The judges were also impressed by the innovative approach and effective use of internal and external resources. “It is our first Silver Quill,” Ilze beamed, “we are over the moon!”

A step ahead

The competition during this year’s Silver Quill Awards were tough, seeing that all communication teams had to reinvent and rethink the best way to reach their stakeholders with limited communication channels. “It is a huge honour to again be recognised by the IABC for our projects and campaigns. I am very proud of my colleagues, who not only worked right through all the national lockdown levels to keep everyone informed, but also managed to maintain and exceed their level of operation,” said Lacea Loader, Director: Communication and Marketing at the UFS.   

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MBA Programme - Question And Answer Sheet - 27 May 2004
2004-05-27

1. WHAT MUST THE UNIVERSITY OF THE FREE STATE (UFS) DO TO GET FULL ACCREDITATION FOR THE MBA PROGRAMMES?

According to the Council on Higher Education’s (CHE) evaluation, the three MBA programmes of the UFS clearly and significantly contribute to students’ knowledge and skills, are relevant for the workplace, are appropriately resourced and have an appropriate internal and external programme environment. These programmes are the MBA General, the MBA in Health Care Management and the MBA in Entrepreneurship.

What the Council on Higher Education did find, was a few technical and administrative issues that need to be addressed.

This is why the three MBA programmes of the UFS received conditional accreditation – which in itself is a major achievement for the UFS’s School of Management, which was only four years old at the time of the evaluation.

The following breakdown gives one a sense of the mostly administrative nature of the conditions that have to be met before full accreditation is granted by the CHE:

a. A formal forum of stakeholders: The UFS is required to establish a more structured, inclusive process of review of its MBA programmes. This is an administrative formality already in process.

b. A work allocation model: According to the CHE this is required to regulate the workload of the teaching staff, particularly as student numbers grow, rather than via standard management processes as currently done.

c. Contractual agreements with part-time staff: The UFS is required to enter into formal agreements with part-time and contractual staff as all agreements are currently done on an informal and claim-basis. This is an administrative formality already in process.

d. A formal curriculum committee: According to the CHE, the School of Management had realised the need for a structure – other than the current Faculty Board - where all MBA lecturers can deliberate on the MBA programmes, and serve as a channel for faculty input, consultation and decision-making.

e. A system of external moderators: This need was already identified by the UFS and the system is to be implemented as early as July 2004.

f. A compulsory research component: The UFS is required to introduce a research component which will include the development of research skills for the business environment. The UFS management identified this need and has approved such a component - it is to take effect from January 2005. This is an insufficient element lacking in virtually all MBA programmes in South Africa.

g. Support programmes for learners having problems with numeracy: The UFS identified this as a need for academic support among some learners and has already developed such a programme which will be implemented from January 2005.

The majority of these conditions have been satisfied already and few remaining steps will take effect soon. It is for this reason that the UFS is confident that its three MBA programmes will soon receive full accreditation.

2. WHAT ACCREDITATION DOES THE UFS HAVE FOR ITS MBA PROGRAMME?

The UFS’s School of Management received conditional accreditation for its three MBA programmes.

Two levels of accreditation are awarded to tertiary institutions for their MBA programmes, namely full accreditation and conditional accreditation. When a programme does not comply with the minimum requirements regarding a small number of criteria, conditional accreditation is given. This can be rectified during the short or medium term.

3. IS THERE ANYTHING WRONG WITH THE ACADEMIC CORE OF THE UFS’s MBA PROGRAMMES?

No. The UFS is proud of its three MBA programmes’ reputation in the market and the positive feedback it receives from graduandi and their employers.

The MBA programmes of the UFS meet most of the minimum requirements of the evaluation process.

In particular, the key element of ‘teaching and learning’, which relates to the curriculum and content of the MBA programmes, is beyond question. In other words, the core of what is being taught in our MBA programmes is sound.

4. IS THE UFS’s MBA A WORTHWHILE QUALIFICATION?

Yes. Earlier this year, the School of Management – young as it is - was rated by employers as the best smaller business school in South Africa. This was based on a survey conducted by the Professional Management Review and reported in the Sunday Times Business Times, of 25 January 2004.

The UFS is committed to maintaining these high standards of quality, not only through compliance with the requirements of the CHE, but also through implementing its own quality assurance measures.

Another way in which we benchmark the quality of our MBA programmes is through the partnerships we have formed with institutions such as the DePaul University in Chicago and Kansas State University, both in the US, as well as the Robert Schuman University in France.

For this reason the UFS appreciates and supports the work of the CHE and welcomes its specific findings regarding the three MBA programmes.

It is understandable that the MBA review has caused some nervousness – not least among current MBA students throughout the country.

However, one principle that the UFS management is committed to is this: preparing all our students for a world of challenge and change. Without any doubt the MBA programme of the UFS is a solid preparation.

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