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07 December 2020 | Story Dr Cindé Greyling | Photo Sonia Small
From the left; Lelanie de Wet; Andre Damons; Ilze Bakkes and Barend Nagel.


The University of the Free State Department of Communication and Marketing (DCM), together with Student Recruitment Services (SRS), have managed to bring home four awards during the annual IABC Africa Silver Quill Awards programme. The Quill Awards programme salutes and recognises business communication excellence across the continent. It is the second time this year that DCM has received recognition from the International Association of Business Communicators (IABC). Earlier this year, Barend Nagel: Audio-visual Specialist, won a 2020 IABC Gold Quill Award of Merit for his Gender-based Violence awareness campaign photographs.

Furthermore, André Damons, who was recently appointed as Senior Media Relations Officer at the UFS DCM, won two 2020 Vodacom Journalist of the Year regional awards for the Free State, Northern Cape, North-West and Limpopo region in the features and sports category for work done while he was still a Network24 journalist in Bloemfontein. 

During a time like this

Effective communication is always important, but even more so during times of uncertainty and change. 2020 has created numerous challenges for any communications team, but also several opportunities. In true Kovsie spirit, the UFS managed to not only survive, but also to thrive. Lelanie de Wet from the DCM won two Awards of Excellence. One for the Kovsies Multilingual Mokete in the communication management category for diversity and inclusion, and one for the UFS Virtual Graduation in the special and experiential events skills category. The judges praised her entries for its exceptional quality and standard: “Brilliant. Congratulations on a significant accomplishment.” 

Doing the same, differently

Barend Nagel from the DCM and Ilze Bakkes from Student Recruitment Services both entered the UFS Virtual Open Day (VOD). Barend received an Award of Merit for his website-related work for the VOD in the skills category. Besides being commended for his innovative and resourceful approach, Barend impressed the judges with “superior production values and strong images”. Ilze Bakkes from the UFS SRS entered the VOD as a campaign to showcase the work her team has done to conceptualise and facilitate this first-of-its-kind open day. The entry received an Award of Merit for its detailed target audience insight and short production timescale, among others. The judges were also impressed by the innovative approach and effective use of internal and external resources. “It is our first Silver Quill,” Ilze beamed, “we are over the moon!”

A step ahead

The competition during this year’s Silver Quill Awards were tough, seeing that all communication teams had to reinvent and rethink the best way to reach their stakeholders with limited communication channels. “It is a huge honour to again be recognised by the IABC for our projects and campaigns. I am very proud of my colleagues, who not only worked right through all the national lockdown levels to keep everyone informed, but also managed to maintain and exceed their level of operation,” said Lacea Loader, Director: Communication and Marketing at the UFS.   

News Archive

Media: Sunday Times
2006-05-20

Sunday Times, 4 June 2006

True leadership may mean admitting disunity
 

In this edited extract from the inaugural King Moshoeshoe Memorial Lecture at the University of the Free State, Professor Njabulo S Ndebele explores the leadership challenges facing South Africa

RECENT events have created a sense that we are undergoing a serious crisis of leadership in our new democracy. An increasing number of highly intelligent, sensitive and committed South Africans, across class, racial and cultural spectrums, confess to feeling uncertain and vulnerable as never before since 1994.

When indomitable optimists confess to having a sense of things unhinging, the misery of anxiety spreads. We have the sense that events are spiralling out of control and that no one among the leadership of the country seems to have a definitive handle on things.

There can be nothing more debilitating than a generalised and undefined sense of anxiety in the body politic. It breeds conspiracies and fear.

There is an impression that a very complex society has developed, in the last few years, a rather simple, centralised governance mechanism in the hope that delivery can be better and more quickly driven. The complexity of governance then gets located within a single structure of authority rather than in the devolved structures envisaged in the Constitution, which should interact with one another continuously, and in response to their specific settings, to achieve defined goals. Collapse in a single structure of authority, because there is no robust backup, can be catastrophic.

The autonomy of devolved structures presents itself as an impediment only when visionary cohesion collapses. Where such cohesion is strong, the impediment is only illusory, particularly when it encourages healthy competition, for example, among the provinces, or where a province develops a character that is not necessarily autonomous politically but rather distinctive and a special source of regional pride. Such competition brings vibrancy to the country. It does not necessarily challenge the centre.

Devolved autonomy is vital in the interests of sustainable governance. The failure of various structures to actualise their constitutionally defined roles should not be attributed to the failure of the prescribed governance mechanism. It is too early to say that what we have has not worked. The only viable corrective will be in our ability to be robust in identifying the problems and dealing with them concertedly.

We have never had social cohesion in South Africa — certainly not since the Natives’ Land Act of 1913. What we definitely have had over the decades is a mobilising vision. Could it be that the mobilising vision, mistaken for social cohesion, is cracking under the weight of the reality and extent of social reconstruction, and that the legitimate framework for debating these problems is collapsing? If that is so, are we witnessing a cumulative failure of leadership?

I am making a descriptive rather than an evaluative inquiry. I do not believe that there is any single entity to be blamed. It is simply that we may be a country in search of another line of approach. What will it be?

I would like to suggest two avenues of approach — an inclusive model and a counter-intuitive model of leadership.

In an inclusive approach, leadership is exercised not only by those who have been put in some position of power to steer an organisation or institution. Leadership is what all of us do when we express, sincerely, our deepest feelings and thoughts; when we do our work, whatever it is, with passion and integrity.

Counter-intuitive leadership lies in the ability of leaders to read a problematic situation, assess probable outcomes and then recognise that those outcomes will only compound the problem. Genuine leadership, in this sense, requires going against probability in seeking unexpected outcomes. That’s what happened when we avoided a civil war and ended up with an “unexpected” democracy.

Right now, we may very well hear desperate calls for unity, when the counter-intuitive imperative would be to acknowledge disunity. A declaration of unity where it manifestly does not appear to exist will fail to reassure.

Many within the “broad alliance” might have the view that the mobilising vision of old may have transformed into a strategy of executive steering with a disposition towards an expectation of compliance. No matter how compelling the reasons for that tendency, it may be seen as part of a cumulative process in which popular notions of democratic governance are apparently undermined and devalued; and where public uncertainty in the midst of seeming crisis induces fear which could freeze public thinking at a time when more voices ought to be heard.

Could it be that part of the problem is that we are unable to deal with the notion of opposition? We are horrified that any of us could be seen to have become “the opposition”. The word has been demonised. In reality, it is time we began to anticipate the arrival of a moment when there is no longer a single, overwhelmingly dominant political force as is currently the case. Such is the course of history. The measure of the maturity of the current political environment will be in how it can create conditions that anticipate that moment rather than seek to prevent it. We see here once more the essential creativity of the counter-intuitive imperative.

This is the formidable challenge of a popular post-apartheid political movement. Can it conceptually anticipate a future when it is no longer overwhelmingly in control, in the form in which it is currently, and resist, counter-intuitively, the temptation to prevent such an eventuality? Successfully resisting such an option would enable its current vision and its ultimate legacy to our country to manifest in different articulations, which then contend for social influence. In this way, the vision never really dies; it simply evolves into higher, more complex forms of itself. Consider the metaphor of flying ants replicating the ant community by establishing new ones.

We may certainly experience the meaning of comradeship differently, where we will now have “comrades on the other side”.

Any political movement that imagines itself as a perpetual entity should look at the compelling evidence of history. Few movements have survived those defining moments when they should have been more elastic, and that because they were not, did not live to see the next day.

I believe we may have reached a moment not fundamentally different from the sobering, yet uplifting and vision-making, nation-building realities that led to Kempton Park in the early ’90s. The difference between then and now is that the black majority is not facing white compatriots across the negotiating table. Rather, it is facing itself: perhaps really for the first time since 1994. Could we apply to ourselves the same degree of inventiveness and rigorous negotiation we displayed leading up to the adoption or our Constitution?

This is not a time for repeating old platitudes. It is the time, once more, for vision.

In the total scheme of things, the outcome could be as disastrous as it could be formative and uplifting, setting in place the conditions for a true renaissance that could be sustained for generations to come.

Ndebele is Vice-Chancellor of the University of Cape Town and author of the novel The Cry of Winnie Mandela

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