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07 July 2020 | Story Andre Damons | Photo Dell.org
Dr Thashlin Govender, program director, Michael & Susan Dell Foundation South Africa.

The University of the Free State (UFS) is pleased to announce that it will be providing students with additional, holistic support to ensure no student is left behind during the COVID-19 pandemic. UFS aims to go beyond meeting the academic needs of students by bolstering initiatives aimed at providing mental health support, tending to future career anxiety, and upscaling mentorship. 

In the wake of the COVID-19 pandemic most students and educators have faced new challenges. Many are overwhelmed by online teaching styles and students with previous access to academic support on campus are now forced to go at it alone at home. These challenges result in more than potential long-term academic setbacks, they trigger emotional reactions which many students may not be equipped to solve whilst meeting academic and social demands.

In its commitment to ensure that all students are academically supported, the UFS introduced the Keep calm, #UFSLearnOn campaign for students and the #UFSTeachOn campaign for staff during April 2020. The projects the university will implement aim to build on this campaign and help tackle student’s new realities. The initiatives include extended one-on-one tutoring via the university’s A_STEP call centre, which will enable the upscaling of tutorial support for the most vulnerable students who are experiencing challenges with learning due to a lack of resources; scaling of e-mentoring to provide socio-emotional support to the broader student population and to create additional capacity for more accurate tracking of students’ support needs. This will lead to the required socio-emotional support for students affected by the circumstantial changes brought about by COVID-19. 

Other projects that will benefit from the funding include a dedicated toll-free 24-hour student mental-health helpline to better equip the university’s psychological support services to assist students who are experiencing mental-health crises; scaling graduate employability opportunities to expand the offering and reach of the UFS Career Services office and improve the efficiency of current initiatives; and additional support for Health Sciences students in the delivery of emotional support to students who are experiencing great uncertainty about the future due to the adapted online teaching and learning methodology. 

“The UFS has adopted an online learning approach and, although indications are that students have adapted to this mode of learning and teaching, the additional services will assist tremendously in ensuring that the university succeeds in completing the academic year. These projects are funded by the Michael & Susan Dell Foundation, and we are grateful to have a committed and likeminded partner embarking on his journey with us,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS. 

“Providing a supportive, encouraging environment is imperative for students to achieve academic success. This is truer now than ever before, as online learning has tasked students with taking their academic careers into their own hands, often with limited opportunities to receive personalised advice and support. Our hope is that the initiatives brought to life by UFS will serve as a catalyst for both short and long-term benefits for the students most in need,” says Dr Thashlin Govender program director, Michael & Susan Dell Foundation South Africa.

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Department of Communication and Information helped with project
2006-05-15

Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called  “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein.  If the expected results are achieved, the campaign will be rolled out nationally.  The project will in future be presented annually to give students the opportunity to obtain practical experience.

The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.

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