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16 July 2020 | Story Leonie Bolleurs | Photo Pixabay
The UFS received a grant to the value of R1,3 million from the Oppenheimer Trust, which will be used to enhance online learning and communication initiatives.

The Oppenheimer Memorial Trust awarded the University of the Free State (UFS) a grant to the value of R1,3 million. The School of Accountancy, the Department of Communication Science, and the Centre for Sustainable Agriculture, Rural Development, and Extension (CENSARDE) are benefiting from the grant. 

All three entities will use the funds to support their emergency remote teaching and learning initiatives.

CENSARDE and the Department of Consumer Science mainly have as a centre of interest the development of sustainable food systems. CENSARDE concentrates on processes of growing, harvesting, and food production, and Consumer Science focuses on the processing, preparation, and packaging of food.

Prof Johan van Niekerk, Head of CENSARDE and acting head of the Department of Consumer Science, believes the two academic entities hold the potential to lead research, develop capacity, promote leadership, and to create partnerships that will benefit the agri-business sector both on a local and national level.

He says they plan to design an up-to-date online education management system with the funds they received from the trust. He believes teaching should be adaptive, with an increased focus on online teaching – to mitigate the current COVID-19 challenges and ensure continuous student access to learning programmes without major interruption.

They will train eight personnel members to develop their subjects into new online courses. 

School of Accountancy

In the School of Accountancy, Prof Frans Prinsloo, Head of the school, says they will use the funds to develop a ‘ChatBot TaxChat’, which will form part of the school’s strategic initiative of leveraging technology to enhance teaching to its students.

The chatbot, a software application hosted on WhatsApp, will be used to conduct online chats using a chat service. The chatbot will be developed by Lizelle Bruwer, Senior Lecturer in the School of Accountancy, who specialises in teaching taxation.  

Bruwer explains that as lecturers, they experienced challenges with the sudden transition to the online learning environment. Firstly, students did not take all their study material with them when they left, and secondly, a number of students are studying at night and have to wait till the next morning for answers to their questions.  

“Both these issues have the potential to create significant learning gaps that pose serious risks for the academic success and well-being of our students,” she says. 

“The chatbot – due in September 2021 – will focus on fundamental South African tax theory and content. If a student has a tax question, they can access WhatsApp and type in their question, or select an item from a pre-populated list of frequently asked questions. The student will get an immediate response, at which point he or she can exit the application. They can also engage with the chatbot for additional examples and explanations in the form of videos, podcasts, diagrams, etc.”

Besides helping students who do not have textbooks to access theoretical content in a unique and stress-free way, the chatbot will also decrease the lead time for students to receive a response to their questions.

Prof Prinsloo believes that the development of the chatbot will also contribute to the digital acumen of both staff and students in the department, which is a crucial skill in the context of the Fourth Industrial Revolution. 

Department of Communication Science

Rentia Engelbrecht, Lecturer in the Department of Communication Science, explains that she is exploring instant messaging technology (IMT) as part of a research study to reach all students in the time of asynchronous online learning.

Engelbrecht says she is investigating the use of WhatsApp to reach students who are unable to access or engage with the university’s online platforms, and to add an element of synchronous communication. Research has indicated that WhatsApp is the most popular messaging app in Africa. “Nine out of every ten internet users in South Africa are active on WhatsApp,” she says. 

Her study is guided by the effectiveness of IMT in reaching students who are unable to participate in the online platforms of the university’s learning management system (LMS). She also explores the student needs which can be met through IMT that the current LMS cannot tend to. 

She will use the funding to buy data for first-year Communication Science students and students enrolled in the Higher Certificate in Humanities taking Communication Science. “This will allow all students to participate in the WhatsApp classes and in research interviews, reflecting on their experiences during this time of distance learning.”

Engelbrecht believes the study will provide useful information on students’ needs in online distance learning in general, and particularly on the use of online distance education in times of crisis. More specifically, she hopes that the study will address the shortcomings of the online platform caused by the digital divide in South Africa.

News Archive

MBA Programme - Question And Answer Sheet - 27 May 2004
2004-05-27

1. WHAT MUST THE UNIVERSITY OF THE FREE STATE (UFS) DO TO GET FULL ACCREDITATION FOR THE MBA PROGRAMMES?

According to the Council on Higher Education’s (CHE) evaluation, the three MBA programmes of the UFS clearly and significantly contribute to students’ knowledge and skills, are relevant for the workplace, are appropriately resourced and have an appropriate internal and external programme environment. These programmes are the MBA General, the MBA in Health Care Management and the MBA in Entrepreneurship.

What the Council on Higher Education did find, was a few technical and administrative issues that need to be addressed.

This is why the three MBA programmes of the UFS received conditional accreditation – which in itself is a major achievement for the UFS’s School of Management, which was only four years old at the time of the evaluation.

The following breakdown gives one a sense of the mostly administrative nature of the conditions that have to be met before full accreditation is granted by the CHE:

a. A formal forum of stakeholders: The UFS is required to establish a more structured, inclusive process of review of its MBA programmes. This is an administrative formality already in process.

b. A work allocation model: According to the CHE this is required to regulate the workload of the teaching staff, particularly as student numbers grow, rather than via standard management processes as currently done.

c. Contractual agreements with part-time staff: The UFS is required to enter into formal agreements with part-time and contractual staff as all agreements are currently done on an informal and claim-basis. This is an administrative formality already in process.

d. A formal curriculum committee: According to the CHE, the School of Management had realised the need for a structure – other than the current Faculty Board - where all MBA lecturers can deliberate on the MBA programmes, and serve as a channel for faculty input, consultation and decision-making.

e. A system of external moderators: This need was already identified by the UFS and the system is to be implemented as early as July 2004.

f. A compulsory research component: The UFS is required to introduce a research component which will include the development of research skills for the business environment. The UFS management identified this need and has approved such a component - it is to take effect from January 2005. This is an insufficient element lacking in virtually all MBA programmes in South Africa.

g. Support programmes for learners having problems with numeracy: The UFS identified this as a need for academic support among some learners and has already developed such a programme which will be implemented from January 2005.

The majority of these conditions have been satisfied already and few remaining steps will take effect soon. It is for this reason that the UFS is confident that its three MBA programmes will soon receive full accreditation.

2. WHAT ACCREDITATION DOES THE UFS HAVE FOR ITS MBA PROGRAMME?

The UFS’s School of Management received conditional accreditation for its three MBA programmes.

Two levels of accreditation are awarded to tertiary institutions for their MBA programmes, namely full accreditation and conditional accreditation. When a programme does not comply with the minimum requirements regarding a small number of criteria, conditional accreditation is given. This can be rectified during the short or medium term.

3. IS THERE ANYTHING WRONG WITH THE ACADEMIC CORE OF THE UFS’s MBA PROGRAMMES?

No. The UFS is proud of its three MBA programmes’ reputation in the market and the positive feedback it receives from graduandi and their employers.

The MBA programmes of the UFS meet most of the minimum requirements of the evaluation process.

In particular, the key element of ‘teaching and learning’, which relates to the curriculum and content of the MBA programmes, is beyond question. In other words, the core of what is being taught in our MBA programmes is sound.

4. IS THE UFS’s MBA A WORTHWHILE QUALIFICATION?

Yes. Earlier this year, the School of Management – young as it is - was rated by employers as the best smaller business school in South Africa. This was based on a survey conducted by the Professional Management Review and reported in the Sunday Times Business Times, of 25 January 2004.

The UFS is committed to maintaining these high standards of quality, not only through compliance with the requirements of the CHE, but also through implementing its own quality assurance measures.

Another way in which we benchmark the quality of our MBA programmes is through the partnerships we have formed with institutions such as the DePaul University in Chicago and Kansas State University, both in the US, as well as the Robert Schuman University in France.

For this reason the UFS appreciates and supports the work of the CHE and welcomes its specific findings regarding the three MBA programmes.

It is understandable that the MBA review has caused some nervousness – not least among current MBA students throughout the country.

However, one principle that the UFS management is committed to is this: preparing all our students for a world of challenge and change. Without any doubt the MBA programme of the UFS is a solid preparation.

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