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25 May 2020 | Story Andre Damons | Photo Supplied
Showing support for healthcare workers on the frontlines by wearing crazy shocks.

If the COVID-19 pandemic were a war, the brave healthcare workers protecting the rest of the people against this lethal and invisible enemy would have been in the firing line. The heroes battling this deadly foe in the form of a never-foreseen viral pandemic, are under immense stress and pressure, and might in extreme cases also be at risk of burnout and trauma. 

Raising awareness around depression, other related diseases
It is for this reason that the Ithemba Foundation, a non-profit organisation with two public-benefit goals, namely to raise awareness around depression and other related diseases such as anxiety as clinical, biological diseases, and to support research, organised the #Care4OurCarers for this year’s #CrazySocks4Docs (CS4D) Day on Friday 29 May. Ithemba means ‘hope’ in isiXhosa – the message being that if depression is the illness of despair, hang on to hope. 

Dr Marita van Schalkwyk, Ithemba Director, says: “As health workers we must undertake to serve the sick and needy, but we must also look out for one another, help one another, inspire one another, and seek help when we ourselves cannot keep up the demanding pace. There is always hope – the meaning of ithemba.”

Supporting healthcare professionals 
According to Dr Van Schalkwyk, healthcare professionals need support now, more than ever, and people need to show it in a visual way. “We are therefore requesting the public to wear funky mismatched socks on Friday 29 May to show that we care for our carers. This includes everyone in the health professions, also academic and administrative staff on our medical campuses, as well as our future caregivers – our medical students. We know that they are also suffering immensely from anxiety and fear, and despite this, are still volunteering to work as extras in the fight against Covid-19,” she says.

“It is clear: we as the public must show we #Care4OurCarers and that between us and a deadly virus, they are the ones fighting in the front lines and putting their lives at risk. We hope that the South African public will show how much we value our health workers. And fortunately, all of us have a number of despondent socks in our drawers that will just be too happy to find a mate on 29 May to highlight the importance of the 2020 #CS4D Day together with us, their wearers. Even if we sit behind our desks in home-office style, you can post your sock selfie on www.facebook.com/IthembaFoundation1 to show that you care – let’s use this opportunity to say a BIG thank you to all our health workers.”

The risk of burnout
Dr Lynette van der Merwe, undergraduate medical programme director, School of Clinical Medicine at the University of the Free State (UFS), says healthcare practitioners and Health Sciences students have always been at risk of burnout and mental-health problems due to various demands,  such as academic workload, emotional and physical challenges, or meeting regulatory standards.

“Dealing with the global COVID-19 pandemic and its associated uncertainties asks more from all of us, not least those on the front lines (or training to be there soon).  Add to that the challenge of dealing with COVID-19, and suddenly we are even more convinced of our need for resilience; bouncing back, growing stronger from failure, staying positive in hard times.” 

“From research in the Faculty of Health Sciences on resilience, burnout, and coping, we have seen that in spite of high levels of stress (whether personal, academic or work-related), adaptive coping strategies were associated with increased resilience and decreased burnout,” says Dr Van der Merwe.

The importance of healthcare professionals
Angie Vorster, Clinical Psychologist in the School of Clinical Medicine, says this year the world has been reminded of the immense importance healthcare professionals play in society. 

“Perhaps in 2020, more than any year before, we are called to thank and celebrate and protect our doctors. In my position as the clinical psychologist for around 800 undergraduate medical students, I continue to be humbled and in awe of the immense dedication to serving others that medical students display.” 

“Medical studies are immensely stressful and demand a great deal of sacrifice – not only in terms of finances, time, hard work, studies, and clinical work – but becoming a medical doctor also requires all medical students to be exposed to physical and psychological threats and stressors. This is an unavoidable part of working in the field of medicine,” says Vorster. 

According to her, young people pursue the knowledge and clinical skills that will enable them to save lives. “I can confirm that many medical students, interns, comm-serves, registrars, and even specialists experience depression, trauma, anxiety, eating disorders, bereavement, substance abuse, and other psychological disorders and symptoms during their studies and work.” 

However, says Vorster, there is an added threat that can be even more dangerous than these disorders, and that is the stigma associated with being a medical professional and acknowledging that you have a psychiatric disorder, and are receiving medical and psychological treatment for this.  

“This is the deadliest threat to our doctors. More insidious than any pandemic, is the lack of freedom to access psychological assistance without the fear of being labelled as impaired or incompetent. In fact, medical doctors who receive psychiatric and psychological treatment are healthier and better able to assist their patients than those who suffer alone,” says Vorster.

According to Vorster, medical professionals are exposed to even more loss and suffering than they usually would be during this difficult time of the pandemic; they put their loved ones at risk of infection, and place their own lives at risk in order to serve their patients. 

• For medical students, there is a small bonus: Ithemba wants them to post their sock selfies on www.facebook.com/IthembaFoundation1 and encourage family and friends to like their sock selfies. The student with the most likes on each campus will get a cash prize of R1 000. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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