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27 October 2020 | Story Andre Damons | Photo Esi Grünhagen from Pixabay
The first 1 000 days of a baby’s life, from conception to the age of two, are of critical importance as they represent the springboard which will determine the projection of the baby’s life.

The first 1 000 days of a baby’s life, from conception to the age of two, are of critical importance as they represent the springboard which will determine the projection of the baby’s life.

It is for this reason that the Mother and Child Academic Hospital (MACAH) Foundation embarked on the First 1 000 Days’ campaign to create knowledge and awareness around this concept. MACAH is working with the University of the Free State’s (UFS) and the Department of Paediatrics and Child Health to provide healthcare to mothers, their babies and children.

Dr Lizzy Tabane, new Head of Department for Paediatrics and Child Health in the Faculty of Health Sciences says: “Better knowledge amongst our youth about the first 1 000 days is crucial for them to plan their careers and dream big about their future. This could also have an impact on the quality of life of their children. We need to empower our youth through awareness and knowledge to make the right choices.”

The campaign will be launched on 1 November.

According to Prof André Venter, MACAH Founding Director, there is basically pregnancy and two years to “get it right”.

A look at the first 1 000 days

“If we don’t get it right, there are dire consequences, especially for your newborn baby. So let’s look at these first 1 000 days. Firstly, there is the pregnancy and we would want the pregnancy to be as good as possible. That means the mother must be in good mental health, good physical health and have a good social and economic support to carry her through this time.        

“Once the baby is born, there have to be people to look after the baby The baby needs to bond; and this is actually a magical time,” says Prof Venter.

According to Prof Venter, the mother-child dyad is important because the mother is there to make sure the child is adequately fed as well as to make sure the baby develops. The mother is also there to provide emotional support. If this is lacking, the baby can grow up with marked emotional and behavioral difficulties, which will not stand it in good stead for its future.

“So the first 1 000 days are critically important and we need to get it right,” he says. Prof Venter, who is passionate about children and their development, nutrition, growth and thriving, is passionate about the first 1 000 days as it is one of the main interventions that has been shown to be effective to break the generational cycle of poverty in a population.  

Says Prof Venter: “If we don’t look after our pregnant mothers and don’t look after our young children, we put them on a trajectory that is always going to fail the child in the future. If we can get the first 1 000 days right, we can perhaps get them on the trajectory they should be, so that they fulfill their destiny and have a much more fulfilling life, both financially and physically, but also emotionally.

So, yes, it is urgent and imperative that we have to get it right. We have to break the cycle of misery, poverty and unrequited dreams now,” says Prof Venter.   


Dr Lizzy Tabane    Prof Andre Venter

Dr Lizzy Tabane.                                             Prof André Venter.

 

 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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