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23 March 2021 | Story Dr Cindé Greyling | Photo Charl Devenish
Academy for multilingualism
Dr Peet van Aardt, custodian of the new Academy for Multilingualism

The University of the Free State (UFS) established an Academy for Multilingualism at the beginning of 2021. The academy aims to promote Sesotho, isiZulu, and Afrikaans on institutional and social levels through various academic and community-based projects and initiatives. Multilingualism is conceptualised as a tool that leverages language richness to improve academic excellence and promote an inclusive institutional space.

The UFS Language Policy was approved by the Council in 2016, when English became the primary language of instruction at undergraduate and postgraduate levels on all three campuses. Through the policy, the university has pledged to enable a language-rich environment that is committed to multilingualism, with particular attention to English, Afrikaans, Sesotho, and isiZulu.  The academy serves as a vehicle to further imbed the implementation of the Language Policy.

Comprehension gaps
The Student Language Preference Survey completed in June 2020 indicated that many students have difficulty in understanding their lecturers in class due to language differences. “We also looked at multilingual models from places like South America, India, and South Africa in order to structure our approach,” says Dr Peet van Aardt, custodian of the academy. “Multilingualism has become a popular research field,” he explains, “and we hope to collaborate with universities that are implementing it successfully.” The academy is in the process of generating multilingual academic aids, not only to support learning, but also to create a more representative space on the university’s campuses.

The new look of academic languages
In close collaboration with the university’s Centre for Teaching and Learning, as well as the different language departments on the campuses, the Academy for Multilingualism will, among others, facilitate multilingual academic glossaries, abstract translations, voice-overs for lessons, and tutorials. “Our aim is to ingrain the academy in the university’s academic and social outlook through intra-institutional collaboration and becoming a leading institution on the world map of multilingualism,” Dr Van Aardt concludes.

Language links
The Academy for Multilingualism puts the UFS among the frontrunners of this approach.  “Language is a barrier to learning for many students,” Dr Van Aardt explains. “You just have to walk around on our campuses (or browse our social media platforms) to appreciate the many different languages that are used.” Dr Van Aardt believes that overcoming the language barrier to learning not only promotes knowledge gain but will also help students to develop an identity within their own language cultures.

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Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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