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16 March 2022 | Story Nonsindiso Qwabe | Photo IAN VAN STRAATEN
Prof Francis Petersen (UFS), Alex Hickman (AMRF), Dr Ralph Clark (UFS), and Prof Shen Xiaomeng (UN Europe)
Prof Francis Petersen (UFS), Alex Hickman (AMRF), Dr Ralph Clark (UFS), and Prof Shen Xiaomeng (UN Europe)

Mountains matter; 60-80% of the earth’s fresh water comes from mountains, and 50% of the world’s biodiversity hotspots are in mountains. In addition, 50% of land across the world relies on mountain ecosystem services.

This is according to Prof Shen Xiaomeng, United Nations Vice-Rector for Europe, on the first day of the first-ever Southern African Mountain Conference (SAMC2022). The conference, under the theme Southern African Mountains – their value and vulnerabilities, is taking place from 14 to 17 March 2022 in the majestic Maloti-Drakensberg Mountains in South Africa and Lesotho. 

“We need to go beyond national and regional boundaries to have the collaboration. We have the opportunity to create a world worth living in for ourselves and our children. We can create and co-create together by transcending boundaries,” said Prof Xiaomeng.

The conference – a collective voice for the sustainable management of Southern African mountains – brings together a network of more than 200 delegates from across the globe to discuss a wide array of interventions to ensure the preservation of the ecosystem under global change.

Dr Ralph Clark, chairperson of the SAMC2022 local organising committee and Director of the Afromontane Research Unit (ARU) on the Qwaqwa Campus, said the conference – a first for the southern region – presents an opportunity for new collaborations in transdisciplinary research.

Bringing together people from various disciplines in one space for networking and information sharing, the conference seeks to create a space for robust regional and international collaboration and comparative mountain studies with an increase in research activities, student capacity, researcher capacity, and academic outputs that feed into policy and action. 

The conference was officially opened by the Vice-Chancellor and Rector of the UFS, Prof Francis Petersen, as well as Prof Xiaomeng.

Prof Petersen said the UFS firmly believes in getting involved with its surrounding communities and applying skills and knowledge towards making a real, practical, and positive impact in their lives. “Higher education institutions cannot afford to conduct research simply for its own sake. Our research efforts must address the needs of our surrounding communities and the wider world. Which is why, together with Teaching and Learning, and Research, the UFS – like many other South African universities – has a third core function, namely Engaged Scholarship, where we use our academic expertise with an intentional public-benefit purpose,” he said.

The programme has six parallel tracks – one of which is dedicated to postgraduate students – with about 200 papers delivered. In addition, there is a special Mountain Research Institute (MRI) session on long-term monitoring activities and associated data availability for climate change-related applications across Africa’s mountains, as well as a special UNESCO session on regional collaboration.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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