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31 October 2022 | Story Samkelo Fetile | Photo Tania Allen
Sne Mdletshe
Kovsie netball star and former Proteas netball team under-21 captain Sikholiwe Mdletshe hopes that she will inspire an entire generation both on and off the netball court.
Sikholiwe “Sne” Mdletshe’s passion and performance on the netball court makes her a force to be reckoned with. A fierce sportswoman and strong academic, Sne’s passion for her craft is also about inspiring those around her, and the next generation. This star netball player at the University of the Free State (UFS) scooped several Player of the Match awards during the 2022 Varsity Netball tournament, and she was also a clear crowd favourite. Despite the Kovsie netball team suffering a defeat in the semi-finals against North-West University (NWU), Mdletshe is grateful for the opportunity to live out her passion on the netball court. 

Where it all began

Mdletshe’s love for sports came very early in her life, and it was something for her to savour. “I have always had a passion for sports, whether it was athletics, soccer, or netball. I did it all – from primary school I played all the sports that were there, and in high school as well. I have just always been an active kid, and sports was a way to keep me busy,” she said.

Success and her family’s never-ending support helped motivate her. “My achievements in all the sporting codes really pushed me, from breaking records to getting the victrix ludorum award in Athletics [victrix ludorum is Latin for "the winner of the games", usually presented to the most successful team or competitor at a sports event], to getting Sports Star of the Year. Those were the things that really drove me to pursue and focus on sport. And of course, my family that pushed and supported me every step of the way.”

Balance between academics and sport

In 2019 Mdletshe captained the South African under-21 netball team while completing her BCom Accounting degree (which she completed cum laude). In 2020 she captained the UFS netball team. She also received her first call-up to the national Proteas netball team, for which she now has two caps. In 2021 she completed her BCom Accounting honours degree and is currently pursuing her Postgraduate Diploma in Chartered Accountancy. She believes that it is all possible through balancing, and she also hopes the next generation of students is encouraged to do extramural activities like sport.

“I came to the UFS in 2017 to study and play netball. Throughout the years, my lecturers have really helped me to find the perfect balance between academics and netball. The same can be done for the next generation of students, and a lot more can be achieved, individually and for Kovsie Sport as a programme.”

SA netball making strides

Mdletshe said she is not dissuaded by the slow growth of netball in South Africa. “Netball’s progress in being considered a professional sport in SA is steadily growing. We see the progress made in terms of players being paid to play netball. Earlier this year, a squad of contracted players was announced, and I am really looking forward to seeing some more growth and development in netball as a sport, especially it being considered a professional sport in the country, where many more netball players can be brought into the system. Big tournaments like the Varsity Netball Tournament make me very hopeful, and there is already a significant level of growth and interest shown in the sport. The way things are going gives a lot of encouragement to the younger generation who can possibly pursue netball as a professional career.”

Gratitude to all

Mdletshe gave a lot of praise to the Kovsie community. “I am honoured to have represented the UFS in varsity sports. For my performances, I would like to thank the coach and all my teammates for always pushing me. Gratitude to all the role players and most importantly to all our fans, who came out in numbers to rally behind us.”

She added: “Your journey in sports and in life will not be the same as the person next to you, and do not let that demotivate you. Take your time, make decisions that are best for yourself, and trust that your path will lead you exactly where your heart desires to be.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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