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05 September 2022 | Story Anthony Mthembu | Photo Supplied
Moleboheng Moshe-Bereng
Moleboheng Moshe-Bereng, Senior Marketing Officer in the University of the Free State School of Financial Planning Law.

Moleboheng Moshe-Bereng, Senior Marketing Officer in the University of the Free State School of Financial Planning Law, was honoured at the Southern Region Women in Media Awards (SRWIMA) for her outstanding and inspiring work to encourage excellence in academics. “It was an absolute surprise and honour, because at times you don’t think that people out there take note of you or the work you do,” expressed Moshe-Bereng.

The award ceremony, which was hosted at the President Hotel on 27 August 2022, was well attended by women doing inspiring work in various fields. Moshe-Bereng, who was invited to speak to women about financial planning at the awards ceremony, was surprised by one of two platinum awards for her continuous work to encourage and inspire academic excellence. “I am still overwhelmed, because even on the different platforms I use to speak about education, I do so out of passion and I don’t realise how many people are actually listening,” she stated. What is more, the recipient of the other platinum award is radio legend Mamontha Modise-Motaung, who Moshe-Bereng considers the voice of her entire childhood. “I was shocked, humbled, and honoured to realise that Mamontha Modise-Motaung was the other recipient of the platinum award.”

The importance of the Southern Region Women in Media Awards 

The Southern Region Women in Media Awards (SRWIMA) was established by the Free State Empowerment Institute for Women in 2021 as a means to develop and empower women in the media. “The awards are about acknowledging the achievements of women in the media industry who are not always the face of things – such as scriptwriters, camerawomen, technicians, and marketers,” Moshe-Bereng explained. Furthermore, she maintains that these awards are imperative, because they allow women to see other women doing inspiring things. “One of the speakers runs a school where she teaches and mentors aviation technicians. As a woman, I never thought that there were other women doing things like that; seeing it on a platform like that is incredible,” she stated.

Although the ceremony is grounded on empowerment and development, it is special to Moshe-Bereng due to the fact that it is also based on representation. “It shines a light on what is possible for a female child, but most importantly, a black female child,” she expressed. Therefore, the existence of initiatives such as these is important. She says, “I think we live in a world where, even though the opportunities are said to be there on paper – to achieve things, we compete with each other so much – to a point where we are not always giving each other a pat on the back.”

News Archive

2010 World Cup: An opportunity for nation-building
2010-05-11

Pictured from the left, front are: Prof. Labuschagne and Prof. Cornelissen. Back: Prof. Kersting, Prof. Teuns Verschoor (Acting Senior Vice-Rector: UFS) and Dr Ralf Hermann (DAAD).
Photo: Mangaliso Radebe

“The 2010 FIFA World Cup creates a window of opportunity for nation-building in South Africa that could even surpass the opportunity created by the 1995 Rugby World Cup.”

This was according to Prof. Pieter Labuschagne from the University of South Africa, who was one of the three speakers during the lecture series on soccer that were recently presented by the Faculty of the Humanities at the University of the Free State (UFS), in conjunction with the German Academic Exchange Service (DAAD), under the theme: Soccer and Nation Building.

Prof. Labuschagne delivered a paper on the topic, The 2010 Soccer World Cup in South Africa: Nation Building or White Apathy?, highlighting the critical issue of how sport in South Africa was still largely supported along racial lines.

“We are still enforcing the separateness of rugby as a sport for whites and soccer as a sport for blacks,” he said.

He said a high degree of animosity against soccer existed among whites because they felt rugby and cricket were being singled out by parliament as far as transformation was concerned. He said that could be the reason why a large number of South African whites still supported soccer teams from foreign countries instead of local Premier Soccer League teams.

“Bridging social context between different racial groups is still a major problem, even though patriotism is comparatively high in South Africa,” added Prof. Norbert Kersting from the University of Stellenbosch, who also presented a paper on World Cup 2010 and nation building from Germany to South Africa, drawing critical comparisons on issues of national pride and identity between the 2006 World Cup in Germany and the 2010 World Cup.

“Strong leadership is needed to utilize the opportunity provided by the 2010 World Cup to build national unity as former President Nelson Mandela did with the Rugby World Cup in 1995,” said Prof. Labuschagne.

Although acknowledging the power of sport as a unifying force, Prof. Scarlett Cornelissen, also from the University of Stellenbosch, said that, since 1995, the captivating power of sport had been used to achieve political aims and that the 2010 World Cup was no different.

Amongst the reasons she advanced for her argument were that the 2010 World Cup was meant to show the world that South Africa was a capable country; that the World Cup was meant to solidify South Africa’s “African Agenda” – the African Renaissance - and also to extend the idea of the Rainbow Nation; consolidate democracy; contribute to socio-economic development and legitimize the state.

“We should not place too much emphasis on the 2010 World Cup as a nation-building instrument,” she concluded.

She presented a paper on the topic Transforming the Nation? The political legacies of the 2010 FIFA World Cup.

The aim of the lecture series was to inspire public debate on the social and cultural dimensions of soccer.

DAAD (Deutscher Akademischer Austausch Dienst) is one of the world’s largest and most respected intermediary organisations in the field of international academic cooperation.
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
11 May 2010
 

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