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05 September 2022 | Story Anthony Mthembu | Photo Supplied
Moleboheng Moshe-Bereng
Moleboheng Moshe-Bereng, Senior Marketing Officer in the University of the Free State School of Financial Planning Law.

Moleboheng Moshe-Bereng, Senior Marketing Officer in the University of the Free State School of Financial Planning Law, was honoured at the Southern Region Women in Media Awards (SRWIMA) for her outstanding and inspiring work to encourage excellence in academics. “It was an absolute surprise and honour, because at times you don’t think that people out there take note of you or the work you do,” expressed Moshe-Bereng.

The award ceremony, which was hosted at the President Hotel on 27 August 2022, was well attended by women doing inspiring work in various fields. Moshe-Bereng, who was invited to speak to women about financial planning at the awards ceremony, was surprised by one of two platinum awards for her continuous work to encourage and inspire academic excellence. “I am still overwhelmed, because even on the different platforms I use to speak about education, I do so out of passion and I don’t realise how many people are actually listening,” she stated. What is more, the recipient of the other platinum award is radio legend Mamontha Modise-Motaung, who Moshe-Bereng considers the voice of her entire childhood. “I was shocked, humbled, and honoured to realise that Mamontha Modise-Motaung was the other recipient of the platinum award.”

The importance of the Southern Region Women in Media Awards 

The Southern Region Women in Media Awards (SRWIMA) was established by the Free State Empowerment Institute for Women in 2021 as a means to develop and empower women in the media. “The awards are about acknowledging the achievements of women in the media industry who are not always the face of things – such as scriptwriters, camerawomen, technicians, and marketers,” Moshe-Bereng explained. Furthermore, she maintains that these awards are imperative, because they allow women to see other women doing inspiring things. “One of the speakers runs a school where she teaches and mentors aviation technicians. As a woman, I never thought that there were other women doing things like that; seeing it on a platform like that is incredible,” she stated.

Although the ceremony is grounded on empowerment and development, it is special to Moshe-Bereng due to the fact that it is also based on representation. “It shines a light on what is possible for a female child, but most importantly, a black female child,” she expressed. Therefore, the existence of initiatives such as these is important. She says, “I think we live in a world where, even though the opportunities are said to be there on paper – to achieve things, we compete with each other so much – to a point where we are not always giving each other a pat on the back.”

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Internationally-renowned futurist proposes innovation in corporate management
2016-05-10

Description: Pieter Geldenhuys  Tags: Pieter Geldenhuys

Pieter Geldenhuys, guest speaker at the seminar, who mapped the future of corporate management  (left) with Dr Vic Coetzee, Senior Director: Information and Communication Technology Services at the UFS (right).
Photo: Hatsu Mphatsoe

Humans need to adapt their thinking to the world’s changes. This is Pieter Geldenhuys’s conviction.

The Information and Communication Technology Services (ICT) at the University of the Free State hosted a seminar on 22 April 2016 at the Bloemfontein Campus. Geldenhuys, the Director of the Institute for Technology Strategy and Innovation at North-West University and internationally-renowned futurist, presented his views on technology, innovation, and corporate management on this occasion.

Geldenhuys, a well- known speaker, academic, and futurist, is in the business of identifying opportunities in the changing technological and social landscape with the aim of assisting companies to prepare for the future, while being an active agent in defining it. Lately, he has been exploring the concept of a new kind of management science, which he believes is a prerequisite for institutions such as ours.

This management science incorporates physics in improving corporate management. “We have an unbelievable grasp of the world of physics,” he said, suggesting that we use our knowledge of nature to capitalise on individual and collective strengths within institutions.

He said that minor changes can change one’s future or that of an organisation completely. He even went as far as to state that the culture of an organisation is the one that determines how well you do. Relating to the adaption of organisations in a constantly changing and dynamic environment, Geldenhuys advised that, “when faced with disruption, don’t retaliate; accept.” 

By making use of different tools, such as technology aw well as social and business trends, Geldenhuys is adamant that corporations and institutions will adapt easily to the world’s complex systems.

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