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20 April 2023 | Story Kekeletso Takang | Photo Charl Devenish
Dr Carla Serfontein
UFS School of Accountancy Senior Lecturer, Dr Carla Serfontein, obtained her PhD in Management Accounting.

How many chartered accountants do you know who are also PhD holders? Dr Carla Serfontein, Senior Lecturer in Management Accounting in the University of the Free State (UFS) School of Accountancy, challenged the status quo. Dr Serfontein walked across the Callie Human stage during the morning graduation session on Wednesday 19 April 2023.

Obtaining a PhD is a milestone in the career of any academic, attesting not only to being a subject matter expert with proven credibility, but also to many hours of personal sacrifice and commitment to their discipline. Individuals who hold a PhD while also being a chartered accountant (SA) are relatively scarce, but this is an ideal combination for South African accountancy academics – as they have stature both from a professional and academic perspective. The UFS School of Accountancy is fortunate to have three such individuals, including Dr Serfontein, who was recently awarded her PhD in Management Accounting.

Dr Serfontein says obtaining her PhD in her lecturing field has expanded her knowledge in the subject area. “The UFS supported me by giving me the opportunity to be supervised by two truly outstanding academics, Prof Van Aardt Smit and Dr Cornelie Crous. That, to me, was an invaluable contribution, not only in obtaining this qualification but also in the growth that I experienced on this journey.”

Prof Frans Prinsloo, Director of the School of Accountancy, says he is proud of Dr Serfontein’s achievement. “With her thesis, Cost Efficiency at South African Universities, she highlights the flaws of conventional budgeting techniques in ensuring cost efficiencies and maximising input-output relationships at South African universities.  This is indeed a ground-breaking study and holds significant implications for how universities should be managed from a financial perspective. We are proud to have individuals of Dr Serfontein’s stature in the School of Accountancy.”

News Archive

Community project teaches students psychology behind training
2009-05-13

 
Aaron Li and Marisa Smit busy teaching pre-school children how to bake biscuits at the Welpies Pre-primary School of Free State Care in Action in Bloemfontein.
Photo: Supplied


A community project of the third-year industrial psychology students at the University of the Free State (UFS) is helping students to gain a better understanding of the psychology behind training so as to facilitate a higher success rate with regard to their programme. Since 2004 the Faculty of Economic and Management Sciences and the Community Service Learning Office at the UFS have been involved in a very unique community project. The third-year industrial psychology students are required to conduct their own needs analysis to determine the needs of the community allocated to them, after which they must address this need in a viable, sustainable manner. Key to this project is training and development that often involve the unemployed and entrepreneurs. Some training is also focused on smaller children. The 340 students involved in the project this year were responsible for presenting projects at various communities in Mangaung, amongst others: The Life Cycle of a Butterfly; Small-Group Facilitation; Bake and Decorate a Cookie; Sustainable Chicken Project; How to use the Library; Fire Prevention; Peer Pressure; Team Development; Preparation for Interviews and Writing of CVs; and Early Childhood Development.

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