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20 April 2023 | Story Kekeletso Takang | Photo Charl Devenish
Dr Carla Serfontein
UFS School of Accountancy Senior Lecturer, Dr Carla Serfontein, obtained her PhD in Management Accounting.

How many chartered accountants do you know who are also PhD holders? Dr Carla Serfontein, Senior Lecturer in Management Accounting in the University of the Free State (UFS) School of Accountancy, challenged the status quo. Dr Serfontein walked across the Callie Human stage during the morning graduation session on Wednesday 19 April 2023.

Obtaining a PhD is a milestone in the career of any academic, attesting not only to being a subject matter expert with proven credibility, but also to many hours of personal sacrifice and commitment to their discipline. Individuals who hold a PhD while also being a chartered accountant (SA) are relatively scarce, but this is an ideal combination for South African accountancy academics – as they have stature both from a professional and academic perspective. The UFS School of Accountancy is fortunate to have three such individuals, including Dr Serfontein, who was recently awarded her PhD in Management Accounting.

Dr Serfontein says obtaining her PhD in her lecturing field has expanded her knowledge in the subject area. “The UFS supported me by giving me the opportunity to be supervised by two truly outstanding academics, Prof Van Aardt Smit and Dr Cornelie Crous. That, to me, was an invaluable contribution, not only in obtaining this qualification but also in the growth that I experienced on this journey.”

Prof Frans Prinsloo, Director of the School of Accountancy, says he is proud of Dr Serfontein’s achievement. “With her thesis, Cost Efficiency at South African Universities, she highlights the flaws of conventional budgeting techniques in ensuring cost efficiencies and maximising input-output relationships at South African universities.  This is indeed a ground-breaking study and holds significant implications for how universities should be managed from a financial perspective. We are proud to have individuals of Dr Serfontein’s stature in the School of Accountancy.”

News Archive

2015 Open Day on Bloemfontein Campus inspires prospective students
2015-05-14

Photo: Charl Devenish

“Here we use our minds and not muscles. We use reason and not rage.”

This is how Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), described what being a Kovsie is.

Prof Jansen welcomed thousands of prospective students and their parents to the Bloemfontein Campus on Saturday 9 May 2015 for the annual Open Day.

“Academics are everything. We don’t expect you to do well. We expect you to excel,” he said.

Prospective students got a taste of the #KovsieFeeling with a mind-dazzling laser show, a surprise performance by Micasa, the introduction of our sports champions, and an inspiring message from our SRC President, Mosa Leteane.

“When you are comfortable, you are not challenged. You can only learn to grow when you are uncomfortable.”

Visitors also had first-hand experience of how accessible Prof Jansen really is. At the Talk to Me gazebo outside his office, Prof Jansen dished up food while having a chat with parents. This gesture echoed Prof Jansen’s message: “If you want to be a decent human being, welcome to Kovsies.”

To all its visitors, the 2015 Kovsie Open Day, with all its fun and laughter, reflected the truth of the UFS as an academic institution that inspires excellence and transforms lives.

Even if you missed the Kovsie Open Day, be sure to grab the chance to study at our university, and ensure a lifetime of excellence and innovation. You can visit our Prospective Student webpage for more information.

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