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22 December 2023 | Story Leonie Bolleurs | Photo Supplied
Mondelez International
Annelize’s workplace, Bournville 3, located in Birmingham, UK.

It happened nearly two hundred years ago in the beautiful village of Bournville, Birmingham in the United Kingdom (UK) – Cadbury Dairy Milk was born. And today, Annelize de Wet is living her dream job as a consumer scientist for Mondelez International right there.

“My number one focus is to bring the consumer’s voice to everything we do,” says Annelize, a Food Sciences alumna in the Department of Sustainable Food Systems and Development. In the company – an incorporation of Cadbury and the Kraft Food Business (since 2012) – she is leading a team of sensory and consumer scientists. They are supporting the business agenda for chocolate in Europe and North America.

The team plays a critical role in decision making for new product innovations, quality improvements and renovation programmes, as well as productivity/margin projects.

Offering the right snack, for the right moment

She says it is very rewarding to work in a positive environment with multicultural, skilled professionals, working towards a common goal. “We are leading the future of snacking around the world by offering the right snack, for the right moment, made the right way,” Annelize remarks, excited about her role in this process where they have access to state-of-the-art facilities and the newest advancements in digital tools and techniques. She is proud of the scientific rigour they apply to their decision making processes – “this is very satisfying for any scientist, I would say”.

Passionate about the field in which she has been working for the past 23 years, Annelize believes that studying Food Science at the UFS has set her on the path to her specialised career in consumer science. Being introduced to the world of quality sensory evaluation as an exchange student in Virginia in the United States (US) in her third year and receiving a recommendation for a position in consumer science at Clover SA by one of her lecturers, Dr Carina Bothma, were key in her decision to pursue this career.

For Annelize, the epiphany of success is working in a role where you have a strong sense of belonging, feel passionate, stretched, and motivated, and are making a difference in reaching common goals. She built a successful career, guided by the words once shared with her, ‘When you decide to do something, do it well and finish it.’

Strong sense of belonging and satisfaction

In her profession, she has experienced a number of highlights, but says it is difficult to single out one. She is, however, very proud of her team’s recent achievements, winning the prestigious Global Research and Development Award for best execution of a renovation programme on the Milka Chocolate brand, competing among more than 2 500 employees. Furthermore, she enjoys the opportunity to travel to interesting, beautiful, and rich cultural destinations such as Egypt, Nigeria, Botswana, Swaziland, Switzerland, Germany, Denmark, France, Poland, Belgium, Russia, and the US.

“Being in the UK, I am experiencing a strong sense of belonging and satisfaction. Working in this environment is really encouraging. Themes such as diversity and inclusion, work-life balance, health and wellness, mental health, careers and development are being prioritised in the UK,” she says.

Overall, it has been exciting, yet challenging to relocate to the UK, states Annelize, who has made England her home for the past seven years. “While we miss the warm, friendly culture and people in South Africa, we wouldn’t have it any other way, as we see a promising future for our family,” Annelize concludes.

News Archive

Historians must place African history on world stage – Dr Zeleza
2017-05-30

 Description: Historians must place African history on world stage Tags: Historians must place African history on world stage

From the left: Panellists Rev Henry Jackson,
Prof Irikidzayi Manase and Arno Van Niekerk at a book
launch and panel discussion on Africa Day hosted by the
UFS Sasol Library.
Photo: Mamosa Makaya

“African historians must take seriously the challenge of placing African history in world history, and in the history of our species, Homo sapiens.”

With these words, Dr Paul Tiyambe Zeleza, Vice Chancellor of the United States International University-Africa in Nairobi, Kenya, stressed the continent’s challenge.

According to him the contest should continue to recover and reconstruct Africa’s long history. Liberating African knowledges can be done by: “Provincialising Europe that has monopolised universality, universalising Africa beyond its Eurocentric provincialisation, and engaging histories of other continents on their own terms.”

University celebrates Africa Month in various ways  
Dr Zeleza delivered the ninth Africa Day Memorial Lecture, titled The Decolonisation of African Knowledges, at the University of the Free State (UFS). The lecture, hosted by the Centre for Africa Studies (CAS), took place on 24 May 2017 in the Equitas Auditorium on the Bloemfontein Campus and was one of the ways in which the UFS celebrated Africa Month.

Scholars should immerse themselves in these thoughts

Dr Zeleza focused on two issues, which he said were interconnected. They were the unfinished project of decolonising African knowledges and the continent's positioning in global knowledge production.

He said Africa’s scholars and students should “immerse themselves in the rich traditions of African social thought going back millennia”. According to him the continent’s research profile still remains weak in global terms.

“It is imperative that the various key stakeholders in African higher education from governments to the general public to parents, and to students, faculty, staff, and administrators in the academic institutions themselves, raise the value proposition of African higher education for 21st century African societies, economies, and polities.”

“Colonialism is associated with injustice
and inequality, but what happens when
our liberators become our oppressors?”

Library celebrates with panel discussion and book launch
The UFS Sasol Library celebrated Africa Day by presenting a book launch and panel discussion on 25 May 2017, on the pertinent and current political theme of land redistribution with a comparative basis of land invasions in Zimbabwe.

Prof Irikidzayi Manase discussed his book White Narratives: The Depiction of Post-2000 Land Invasions in Zimbabwe, accompanied by Rev Henry Jackson who wrote Another Farm in Africa. A perspective of the economic implications of land redistribution in South Africa was discussed by panellist Arno Van Niekerk: Senior Lecturer of Economics at the UFS Faculty of Economic and Management Sciences.

Inequality still an African problem
The content of the books are a stark reminder of the burning issues of inequality and loss of identity of those who lost their farms in Zimbabwe, a collection of memoirs by white farmers and their families. Rev Jackson gave a religious perspective on reconciliation, forgiveness and the question of land ownership, saying that healing of injustice begins with forgiveness of past transgressions.

Van Niekerk highlighted that while land issues were important, “social cohesion is affected by the economic decisions that will be made”. In closing, Prof Manase called for serious consideration of what the future may hold. “Colonialism is associated with injustice and inequality, but what happens when our liberators become our oppressors?” 

The panel discussion was attended by staff and students of the university, and was lit up by robust discussions on possible historical and future solutions to the question of land, decolonisation and political power struggles in Southern Africa and lessons to be learned from Zimbabwe.

UFS celebrates Africa Month (24 May 2017)

 

 

 

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