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08 December 2023 | Story Leonie Bolleurs | Photo Janeke Eloff
Johan and Schalk Eloff
The brothers Johan and Schalk Eloff completed the Bachelor of Management Leadership (BML) together.

The Eloff brothers, Johan and Schalk, completed the Bachelor of Management Leadership (BML) together and received their degrees at the December graduations of the University of the Free State (UFS).

Johan says very few people get the opportunity to complete the same degree with a sibling. “Not only was this a huge honour for me, but our relationship also grew stronger, as group assignments and discussions were a big part of the BML curriculum.

According to Schalk, tackling the work together helped them both. “Studying the same modules together enabled us to support each other and share ideas as we progressed,” he said, adding that undertaking the BML together with his brother motivated him to complete his studies.

Benefiting their business

The two brothers, both entrepreneurs and co-owners of Airtelecom – an internet service provider with offices in Bloemfontein and the Garden Route – said that nothing prepared them for the amount of time and effort the studies would require.

Johan mentioned that because they never had the opportunity to study after completing matric, they discussed the potential advantages that the degree could bring to their business. “Not only did we benefit from it for our own business, but it also provided a qualification that could be beneficial should we need to venture into other opportunities or return to the employment sector,” he stated. 

Schalk pointed out that he, too, believed that he could benefit from registering for the BML. “Although I was introduced to business and business principles from a young age and learned about all aspects of business from previous managers and mentors, I felt that studying for a degree and applying the theory along with my knowledge and experience would go a long way in improving the way I manage my business,” he remarked. 

Johan, who learned about growing profits and expanding the client base, motivating employees, and placing them in the correct positions to empower them to be the best at what they want and need to do, said they would like to apply as much as they can of what they have learned in their business. Schalk added that he also would like to investigate other business opportunities to expand and diversify the company.

Experiencing a key milestone together

“With all the challenges we experienced during our studies, including managing the curveballs thrown at us by the COVID-19 epidemic when we had to postpone our studies for more than a year to tend to our business, it is a surreal feeling that we accomplished this and that we are experiencing this milestone in our lives together,” said Schalk.

Johan believes that the support of their family played a key role in their success. “To show our appreciation for their patience through the hours, days, and nights of classes and assignments we had to sacrifice to finally walk across the stage, we plan on attending a Formula 1 race overseas, which will be a dream come true. With this family vacation, we intend to celebrate and reward ourselves and our loved ones,” he said. 

News Archive

Farewell to our #FaceOfFacebook
2017-05-02

Description: Reuben Davids, FaceOfFacebook Tags: Reuben Davids, FaceOfFacebook

Reuben Davids, outgoing #FaceOfFacebook ambassador
for UFS digital channels
Photo: Rulanzen Martin

Reuben Davids has been our most featured #FaceOfFacebook since the campaign’s inception in 2013. As the star of more than 20 videos for the UFS digital platforms in less than a year, Reuben has been the embodiment of a Kovsie ambassador. As we say goodbye to this campus celebrity, we wish him all the best with his future plans and endeavours. Reuben shares a few thoughts with us about his term as Kovsies’ #FaceOfFacebook.

Much fun and many a lesson learnt

What did it mean to you to be the #FaceOfFacebook and how did it change your life?

“I’ve always wanted to be in front of the camera. So being the #FaceOfFacebook meant I could fulfil that dream. It changed my life in the sense that I’m much more confident now when speaking to a large audience.”

What was your most challenging moment?

“Trying to look good during a Facebook livestream. For example, on the ‘Krav Maga’ [self-defence] one. That was pretty tricky, and I had to keep my pose, regardless of the pain!”

And your funniest?

“All the bloopers we’ve ever had. Those were the funniest for me.”

Biggest lessons learnt?

“I learnt how to manage my time, to think on my feet, and how to come up with ideas in the moment and make them work.”

What advice would you give to any budding #KovsieCyberSta?

“Just come with your creativity. It’s definitely a learning experience. It’s not just work, it’s much more enjoyable! The team you are working with is amazing, so come with fresh ideas, and stay as committed as possible. It’s not hard, because it’s such a joyride.”

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