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15 February 2024 | Story Anthony Mthembu | Photo SUPPLIED
Crespen Ndlovua nd Reabetswe Parkies
Crespen Ndlovu (PhD Research Fellow in the Higher Education and Human Development Research Group (HEHD) at the University of the Free State) and Reabetswe Parkies (Senior Officer in Marketing in the Faculty of Economics and Management Sciences at the University of the Free State).

The University of the Free State (UFS) proudly sent two PhD students to the inaugural ‘Swiss-African PhD Winter School on Innovation and Entrepreneurship for Sustainable Development,’ held by the Bern University of Applied Sciences Business School from 22 to 26 January 2024 in Switzerland. Representing UFS were Reabetswe Parkies, a Senior Officer in Marketing within the Faculty of Economics Management Sciences and Crespen Ndlovu, PhD Research Fellow in the Higher Education and Human Development Research Group (HEHD). They were among 30 PhD students selected across several African and European countries to attend the school on the institution’s campus. 

‘’The winter school was indeed a beacon of holistic learning, where the promotion of sustainable development was seamlessly woven into the fabric of academic exploration. It provided a platform to engage with sustainable development's complex challenges and explore innovative, actionable, and impactful research pathways,’’ said Parkies. 

The purpose of the winter school

The primary goal of the winter school was to convene PhD students specialising in innovation and entrepreneurship to foster research insights conducive to sustainable development. It served as a forum for interdisciplinary dialogue, enabling participants to exchange ideas aimed at advancing this common objective. Ndlovu noted the significance of considering both global and local perspectives on sustainability challenges, emphasising the crucial role of ethical considerations, equity, and inclusivity in propelling sustainability initiatives forward. 

Insights and experiences

In addition to collaborative discussions, the winter school facilitated activities such as the sharing and deliberation of individual research projects. A highlight for Ndlovu was the opportunity to engage with influential scholars like Prof Sophie Bacq from the International Institute for Management Development, who continues to inspire his work on social entrepreneurship and human development.

Parkies and Ndlovu both affirmed that the experience not only contributed to their personal growth but also provided valuable insights into their respective research projects. Ndlovu stressed the importance of ensuring research relevance across various scales to contribute effectively to broader sustainability goals while addressing localised needs. Parkies echoed this sentiment, underscoring the significance of impactful research in bridging the gap between theoretical knowledge and real-world applications. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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