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16 January 2024 | Story Lunga Luthuli | Photo Lunga Luthuli
Prof Mpumelelo read more

Prof Mpumelelo Ncube, an Associate Professor and the Head of the Department of Social Work at the University of the Free State (UFS), has recently assumed the role of Vice President at the Association of South African Social Work Education Institutions (ASASWEI). In an exclusive interview, Prof Ncube shared insights into the significance of his appointment, his vision for social work education in South Africa, and strategies aimed at advancing the field.

"This appointment holds considerable importance," Prof Ncube emphasised, "as it aligns perfectly with my overarching vision for our department at the UFS. It elevates the profile of our social work endeavours on both national and global scales."

Acknowledging the challenges facing social work education in South Africa, Prof Ncube outlined key objectives during his tenure. "Enhancing the membership experience, fostering stronger academia-practitioner-government connections, and addressing the struggle of graduates finding employment are among our primary goals," he said.

Prof Ncube highlighted the urgency of aligning the profession with national priorities outlined in the National Development Plan. He stressed the need for strategic sector planning in collaboration with the government to unlock the potential of social work in addressing the country's challenges.

Regarding ASASWEI's evolving role, Prof Ncube emphasised leveraging the organisation's expertise to tackle community issues at local, regional, and global levels. Prof Ncube emphasised integrating indigenous knowledge into education and addressing global developments to maximise social work's impact.

When asked about strategies for enhancing curricula and teaching methodologies, Prof Ncube reiterated the importance of collaborations and the utilisation of accumulated expertise within ASASWEI. "Our collaborative leadership team possesses the capabilities to accomplish these objectives effectively," he affirmed.

Furthermore, Prof Ncube underlined the importance of representing student voices within ASASWEI. He proposed the formation of student organisations in educational institutions, advocating for a constitutional provision for a student representative within the Executive Committee to enhance student participation and influence.

With his extensive academic background and commitment to social justice, Prof Ncube's appointment signifies a new chapter in advancing social work education in South Africa, promising collaborative efforts and strategic initiatives to drive positive change within the field.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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