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UFS Brand Reputation Study 


Dear UFS stakeholder

The Bureau of Market Research (Pty) Ltd (BMR) was commissioned by the University of the Free State (UFS) to conduct the 2023 UFS Brand and Reputation survey. The survey aims at determining stakeholder perceptions of UFS’s brand and reputation. The outcomes of the survey will assist the UFS to implement suitable strategies aimed to strengthen UFS’s brand and improve its reputation. This study will also assist UFS Management to determine the areas of change required to enhance UFS’s brand leadership.  

Against this background, you are invited to participate in the UFS Brand and Reputation study which will take about 20 minutes of your valuable time to complete. 

The survey can be accessed via the following weblink

The landing page of the survey provides a background to the study as well as the contact and research ethics details. 

It will be appreciated if you can consent, complete and submit the survey by no later than 24 March 2023.

Thank you in advance for your valuable inputs to this important UFS study.

Kind regards

Prof DH Tustin
CEO: Bureau of Market Research (Pty) Ltd

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