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“A mind that is learning is a free mind and freedom demands the responsibility of learning” – J. Krishnamurti. What is the essence of education in our modern society amid the emerging, unprecedented, present-day circumstances? On 27 November 2020, third-year students from the University of the Free State (UFS) not only sought to inspire the youth in Kestell and bring them messages of hope, but also actively engaged them on how to be equipped with the necessary skills that would help them surf through the rapidly advancing world economics and the changing labour-market demands.
The collaboration with other expert stakeholders created a platform for significant conversation about alternative skills training that is designed to successfully address the current economic needs, thus enabling education to thrive and serve the intended purpose, which would ultimately manifest in effective transformation within communities. The UFS Qwaqwa Campus Community Engagement office coordinated the teamwork, comprising the Free State Department of Social Development, Maluti TVET College, the Free State School of Nursing, AGAPE Foundation for Community Development, Japie Lepele Foundation, the Riverside Finishing School, and Advance Academy.
TVET education allows students to progress in fields that suit them best and at the same time acquire skills needed for the future world of work. Information Technology (IT) students and staff members shared encouraging testimonies of their education experience and employment. The academy presented their finishing school programme to encourage learners to complete their secondary education even after they have suffered some interruptions. Although there are currently many challenges facing education in our semi-rural areas – such as Kestell – that result in lack of access to education and insufficient resources, civil partnerships like these are supporting and enabling communities in their quest to find their own solutions.
Stakeholders endorse UFS’s vision and strategy
2014-05-27
Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals.
The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.
The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.
Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.
The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.
Read the full release (pdf)
Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393