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23 September 2022 | Story NONSINDISO QWABE | Photo UFS Photo Archive
Intercultural
The 2022 International Diversity Festival focused on cultural competencies in higher education institutions.

Intercultural competencies encompass the ability to effectively interact within different cultural settings, create awareness of the interconnectedness of global issues, consider different perspectives, and understand the dynamics of multicultural settings to work and communicate more effectively. 

With great fanfare, colour, song, and spoken word, the UFS Office for International Affairs celebrated Heritage Month with its annual International Diversity Festival, focusing on cultural competencies in higher education institutions. 

Two festival dialogues took place on the Qwaqwa and Bloemfontein Campuses – also marking a first-of-its-kind for the former.

The 2022 UFS Sing-Off winners BEYKGISTA serenaded the audience with artistic renditions, and the International Offices’ Simba Matema closed the festival off with a solo performance to remember.
 
Creating rich spaces for intercultural competency development

The first leg of the festival took place on the Qwaqwa Campus on 19 September 2022, with the dialogue addressing the principles of intercultural education in higher education institutions and the importance of driving the understanding and teaching of intercultural skills and competencies in institutions of higher learning.

Bringing a student perspective, two Qwaqwa-based students also shared their thoughts on the significance of intercultural education on our campuses.

The audience was treated to the lovely traditional sounds of the Qwaqwa Campus gospel and diversity choir.
The second leg took place on the Bloemfontein Campus on 22 September 2022, where the focus was on key drivers of cultural awareness at an institution of higher learning, as well as intercultural competencies as key enablers for growth and success in society.

Wrapping up the festival, Dr Cornelius Hagenmeier, Director of the International Office, said it was crucial for staff and students to work towards creating opportunities for intercultural competency and exposure. 

“We have opportunities to learn inside and outside the classroom, but it is our choice whether we take that up. We need to be intentional about creating opportunities and building rich spaces for intercultural exchanges on campuses, but it is for every student and colleague to decide to take this initiative and participate.”

To catch the festivals, follow this link for the Qwaqwa Campus:

For the Bloemfontein Campus click here.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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