KovsieApp Communication Campaign
Season eight of the global phenomenon, Game of Thrones (GOT), was broadcast during the months of the campaign (May and June 2019) and was the highest trending topic on social media at the time. With the KovsieApp Communication Campaign to students, we played on the GOT storyline and the viral hashtags of the Game of Thrones series (#WinterIsComing and #WinterIsHere). The whole concept of #WinterIsComing also worked exceptionally well, as it was almost winter in our hemisphere when the campaign started, and the app launched on the first day of the season on 1 June with #WinterIsHere.
Hashtags used for the campaign:
#WinterIsComing #KovsieAppIsComing #GameOfPhones #WinterIsHere #TheFutureIsHere
Teaser videos
Video 1: Winter is coming
Video 3: KovsieApp staff trailer
Video 2: Cosy up with the #KovsieApp
Video 4: Winter is Here
Billboard design
More campaign designs: