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24 April 2019 | Story Moeketsi Mogotsi | Photo Barend Nagel
KovsieCyberSta
2018/2019 #KovsieCyberStas Georgina Mhlahlo and Karabo Lekomanyane are about to make way for two new cool kids on the block.

The search for the next #KovsieCyberSta is on. The UFS is looking for two cool new kids on the block to take over the reins from Georgina and Karabo as the official UFS Social Media ambassadors.
 
The two individuals will hold the title of #KovsieCyberSta for a period of 12 months. As #KovsieCyberStas, they will cover events on and around campus, while filming and presenting short video clips to give fellow Kovsies some insight into these events across the UFS’s digital platforms.

The #KovsieCyberSta search will follow the following simple steps: 

1. Upload a 45-60-second audition video on Instagram, Twitter or Facebook and tag the UFS while using #KovsieCyberSta. In your video, tell us why you should be the next #KovsieCyberSta.
2. You can also send your audition videos to socialmedia@ufs.ac.za
3. The 10 most impressive auditions will be shortlisted and posted on the UFS pages for public voting on 3 May 2019.
4. The Kovsie community will then decide who gets to win, and the winners will be announced on 8 May 2019.

The deadline for submitting video auditions is 1 May 2019 at midnight.

At the end of their term, #KovsieCyberStas will receive a letter of recommendation and a portfolio of their work to add to their showreel.

Please note that students must return to the UFS for the first semester in 2020. 
No team submissions are allowed. (only one person per audition video)

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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