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09 April 2019 | Story Valentino Ndaba | Photo Valentino Ndaba
William Kandowe, principal of the Albert Street School in Johannesburg, Dr Faith Mkwananzi, the author, and DR Chris High
From right: William Kandowe, principal of the Albert Street School in Johannesburg, Dr Faith Mkwananzi, the author, and DR Chris High, Senior Lecturer at Linnaeus University in Sweden, at the book launch.

Dr Faith Mkwananzi’s road from secondary school to university has been paved with challenges. After repeating her matric five times in Zimbabwe, she became an international university student in South Africa in 2006. Some years later, on 3 April 2019, the University of the Free State’s (UFS) Bloemfontein Campus witnessed the launch of her excellent book titled: Higher Education, Youth and Migration in Contexts of Disadvantages: Understanding Aspirations and Capabilities, which was informed by these and many circumstances.

Aspirations formation

The book speaks to her own life. “Born and raised in Zimbabwe in KwaBulawayo, I had my own aspirations. I knew I did not want be a nurse   my mother’s earnest interest and desire for me,” said Dr Mkwananzi as she related the fluid dreams her seven-year-old self had that culminated into aspirations to enter academia.

Aspirations enabled Dr Mkwananzi’s capabilities to pursue a PhD in Development Studies at UFS, and then write her book. “Higher education aspirations are worth pursuing,” said the current postdoctoral researcher at the university’s South African Research Chair Initiative (SARChI) in Higher Education and Human Development Research Programme, as she reflected on her academic journey.

Voices of marginalised migrants
 

Dr Mkwananzi has focused her book on the lives, experiences and the formation of higher education aspirations among marginalised migrant youth in Johannesburg. She gives these young people a voice to narrate their own story, making this research an essential work for understanding the conditions necessary for youth to live valuable lives in both local and international contexts. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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