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12 April 2019 | Story Valentino Ndaba | Photo Charl Devenish
LJ van Zyl
“May the best team win the 2019 BestMed Pedometer Challenge!” said LJ van Zyl, Pedometer Challenge ambassador.

Participants in the 2019 BestMed Pedometer Challenge will start improving their health step by step after the University of the Free State (UFS) challenged the Stellenbosch University, Central University of Technology, and North-West University (NWU) to an eight-week walking competition.

South African 400-metre hurdles record-holder and the Pedometer Challenge ambassador, LJ van Zyl, embraced the initiative as an alternative method to achieve fitness. “I am so tired of running and this is great way to stay fit,” he said during the official launch on the UFS Bloemfontein Campus on 5 April 2019.

Inter-institutional fight for fitness

Last year, the UFS Division for Organisational Development and Employment Wellness in the Department of Human Resources led a UFS-only challenge that saw 60 teams of staff members log a total of 54 606 km in eight weeks. The division then challenged the NWU.

Together, the NWU and UFS walked 132 000 km. This year, the UFS is taking it one step further by challenging two more institutions.
  
Leading the way

“We aim to get South Africa active – starting with the UFS – by embracing fitness and health ourselves,” said Arina Engelbrecht, UFS Employee Wellness Specialist.

Participants on all fitness and activity levels will gun for a 200 000 km target over 10 weeks.

The challenge kicked off on the Bloemfontein Campus with a 3-km walk at the launch, leaving 199 997 km between the four universities for the rest of the eight-week challenge.

News Archive

Department of Communication and Information helped with project
2006-05-15

Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called  “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein.  If the expected results are achieved, the campaign will be rolled out nationally.  The project will in future be presented annually to give students the opportunity to obtain practical experience.

The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.

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