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12 April 2019 | Story Valentino Ndaba | Photo Charl Devenish
LJ van Zyl
“May the best team win the 2019 BestMed Pedometer Challenge!” said LJ van Zyl, Pedometer Challenge ambassador.

Participants in the 2019 BestMed Pedometer Challenge will start improving their health step by step after the University of the Free State (UFS) challenged the Stellenbosch University, Central University of Technology, and North-West University (NWU) to an eight-week walking competition.

South African 400-metre hurdles record-holder and the Pedometer Challenge ambassador, LJ van Zyl, embraced the initiative as an alternative method to achieve fitness. “I am so tired of running and this is great way to stay fit,” he said during the official launch on the UFS Bloemfontein Campus on 5 April 2019.

Inter-institutional fight for fitness

Last year, the UFS Division for Organisational Development and Employment Wellness in the Department of Human Resources led a UFS-only challenge that saw 60 teams of staff members log a total of 54 606 km in eight weeks. The division then challenged the NWU.

Together, the NWU and UFS walked 132 000 km. This year, the UFS is taking it one step further by challenging two more institutions.
  
Leading the way

“We aim to get South Africa active – starting with the UFS – by embracing fitness and health ourselves,” said Arina Engelbrecht, UFS Employee Wellness Specialist.

Participants on all fitness and activity levels will gun for a 200 000 km target over 10 weeks.

The challenge kicked off on the Bloemfontein Campus with a 3-km walk at the launch, leaving 199 997 km between the four universities for the rest of the eight-week challenge.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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