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25 April 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
SAGV Conference
From left; Dr Cilliers van den Berg, Head of the German Section; Prof Marianne Zappen-Thomson, President of SAGV and Dr Akila Ahouli, representative from GAS.

As much as it was a conference on Germanistik (German Studies) it also highlighted the international footprint of the University of the Free State (UFS) and the important role of international and national academic collaborations. 

The German Section in the Department Afrikaans and Dutch; German and French at the UFS hosted the second conference of the Association of German Studies in Southern Africa (SAGV) and German Studies in Sub-Saharan Africa (GAS) from 15-18 April 2019 on the UFS Bloemfontein Campus. 

“We are very proud to be hosting the conference. It is an international conference with delegates from overseas who are all working in German Studies or to use the German term Germanistik,” said Dr Cilliers van den Berg, Head of the German Section at the UFS. 

Waiting room in Germanistik explored

Warteräume (waiting rooms) was the theme of the four-day conference with various research papers on the role and/or value of these waiting rooms within Germanistik. “It is the transitional areas, within Germanistik, on every conceivable level,” said Van den Berg. The conference was sponsored by the embassies of Germany, Austria and Switzerland, as well as the German Academic Exchange Service and the Goethe Institute of Johannesburg.

“When I look at the theme of the conference it is extremely exciting because it reminds me of Homi Bhabha’s Third Spaces, liminal spaces and the in-betweeners,” said Prof Heidi Hudson, Dean of the Faculty of The Humanities. 

UFS and internationalisation


“One of the concepts we actively embrace is that of internationalisation. Globally and nationally, internationalisation has become accepted as one of the critical processes advancing the core business of universities,” said Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.

The delegates who attended the conference were from countries which included, among others, Ethiopia, Burkina Faso, Italy, Kenya, Germany and Namibia as well as delegates from the universities of Stellenbosch, Pretoria, Rhodes and North-West. 

“You represent a multifaceted culture that has enriched our global academic and cultural landscape over many years: great minds like Goethe, Kafka, Beethoven, Mozart, Freud, and Einstein,” said Prof Petersen.


News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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