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12 April 2019 | Story Leonie Bolleurs | Photo Johan Roux
Francois de Beer
Francois de Beer, who achieved distinctions in all his subjects and is currently pursuing postgraduate studies in Chemistry.

The post-school life of Francois de Beer, one of the graduates in the Faculty of Natural and Agricultural Sciences who obtained his qualification in Chemistry and Biochemistry during the April graduation ceremonies, can be seen as one great act of ‘magic’. Other people may describe it as coincidence with a couple of miracles as the end result.

An opportunity 

After completing his schooling at Hoërskool Fichardtpark in 2008, Francois decided to study at the University of the Free State (UFS). “Kovsies gave me the opportunity when nobody else would,” said Francois. 

He did not have Maths subjects at school but wished to study in a Science field. “It is the closest one will ever come to doing magic,” he said.

The human element

Francois, who initially did not perform very well academically, did a bridging course in Mathematics and since then achieved distinctions in all his subjects. He related his story: “I did not have any Maths subjects at school, therefore it was very difficult for me to get to this path. The big difference was that Ms Elzmarie Oosthuizen from the UFS bridging programme saw something in me when nobody else did. She gave me the opportunity to do the Mathematics course, after which I was able to further continue on the Science path.”

“I would definitely recommend the UFS to other prospective students. I think Kovsies has a human element that really looks after students,” Francois said. 

Francois is currently pursuing his postgraduate studies in Chemistry. He wants to make a difference in the lives of other people, just as others made a difference in his life. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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