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12 April 2019 | Story Leonie Bolleurs | Photo Johan Roux
Francois de Beer
Francois de Beer, who achieved distinctions in all his subjects and is currently pursuing postgraduate studies in Chemistry.

The post-school life of Francois de Beer, one of the graduates in the Faculty of Natural and Agricultural Sciences who obtained his qualification in Chemistry and Biochemistry during the April graduation ceremonies, can be seen as one great act of ‘magic’. Other people may describe it as coincidence with a couple of miracles as the end result.

An opportunity 

After completing his schooling at Hoërskool Fichardtpark in 2008, Francois decided to study at the University of the Free State (UFS). “Kovsies gave me the opportunity when nobody else would,” said Francois. 

He did not have Maths subjects at school but wished to study in a Science field. “It is the closest one will ever come to doing magic,” he said.

The human element

Francois, who initially did not perform very well academically, did a bridging course in Mathematics and since then achieved distinctions in all his subjects. He related his story: “I did not have any Maths subjects at school, therefore it was very difficult for me to get to this path. The big difference was that Ms Elzmarie Oosthuizen from the UFS bridging programme saw something in me when nobody else did. She gave me the opportunity to do the Mathematics course, after which I was able to further continue on the Science path.”

“I would definitely recommend the UFS to other prospective students. I think Kovsies has a human element that really looks after students,” Francois said. 

Francois is currently pursuing his postgraduate studies in Chemistry. He wants to make a difference in the lives of other people, just as others made a difference in his life. 

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Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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