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12 April 2019 | Story Leonie Bolleurs | Photo Johan Roux
Francois de Beer
Francois de Beer, who achieved distinctions in all his subjects and is currently pursuing postgraduate studies in Chemistry.
The post-school life of Francois de Beer, one of the graduates in the Faculty of Natural and Agricultural Sciences who obtained his qualification in Chemistry and Biochemistry during the April graduation ceremonies, can be seen as one great act of ‘magic’. Other people may describe it as coincidence with a couple of miracles as the end result.

An opportunity 

After completing his schooling at Hoërskool Fichardtpark in 2008, Francois decided to study at the University of the Free State (UFS). “Kovsies gave me the opportunity when nobody else would,” said Francois. 

He did not have Maths subjects at school but wished to study in a Science field. “It is the closest one will ever come to doing magic,” he said.

The human element

Francois, who initially did not perform very well academically, did a bridging course in Mathematics and since then achieved distinctions in all his subjects. He related his story: “I did not have any Maths subjects at school, therefore it was very difficult for me to get to this path. The big difference was that Ms Elzmarie Oosthuizen from the UFS bridging programme saw something in me when nobody else did. She gave me the opportunity to do the Mathematics course, after which I was able to further continue on the Science path.”

“I would definitely recommend the UFS to other prospective students. I think Kovsies has a human element that really looks after students,” Francois said. 

Francois is currently pursuing his postgraduate studies in Chemistry. He wants to make a difference in the lives of other people, just as others made a difference in his life. 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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