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14 August 2019 | Story Valentino Ndaba | Photo Valentino Ndaba
Kovsies Care
Nelson Mandela once said: “No country can really develop unless its citizens are educated.”

To thrive in the future, employees need a skill set and mindset that constantly adapts to the fast rate of change. In line with the Fourth Industrial Revolution, the University of the Free State (UFS) is the first higher education institution to introduce online adult learning.

Digitised learning

Eva Stinani is one of 17 staff members who is currently enrolled for the Adult-Based Education and Training (ABET) Programme through the Department of Human Resources (HR). For Stinani, the programme is gearing her up for better career prospects. “I have come to realise that obtaining a school qualification is important as this will enable me to improve my performance in my work.”

A further 29 staff members are enrolled for the Amended Senior Certificate (ASC). Since its introduction at UFS late last year, the most popular subject stream in the certificate is Business Studies. According to Juanita Burjins, Head: Leadership & Development Division (HR), this “prepares learners to think like business and management-oriented individuals”.

All lessons are conducted online in a computer lab on the Bloemfontein Campus. Plans are under way to roll out these programmes to the South and Qwaqwa campuses. The Leadership and Development Division helps learners to register with the Independent Exam Board (IEB) and uMalusi.

Enhancing livelihoods

The Integrated Transformation Plan (ITP) speaks to a staff culture punctuated with high performance and impartiality across the board. According to the ITP, “the future will be “one of excellence and diversity”.

Burjins’s team envisions “maximising the potential of the staff through the acquisition of knowledge and skills, therefore encouraging them to work productively and competitively in order to achieve an improving quality of life”.

Building bridges and breaking barriers

The online adult learning programme provides staff members with the opportunity to enter higher education institutions and become gainfully employed in the world of work.

Nelson Mandela once said: “No country can really develop unless its citizens are educated.” Echoing this sentiment, Kovsies is making strides towards developing the country, one citizen at a time.


News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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