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21 August 2019 | Story Thabo Kessah | Photo Thabo Kessah
Keafon Jumbam
Keafon Jumbam is gearing herself for the institutional Three Minute Thesis competition.


Keafon Jumbam is a PhD candidate whose research on food and foxes has won her the first prize of R8 000 in the recent Faculty of Natural and Agricultural Sciences’ Postgraduate Flash Fact Competition. Her brief in the competition was to summarise her research in three minutes, using only one static slide.

“The competition started at departmental level on both campuses. The idea was that the best student in each department is then selected to go for the faculty-level competition on the Bloemfontein Campus. Summarising the entire research into three minutes is no easy feat, but a great way to gauge how well one has mastered your work,” she said.

Far-reaching research

“Thought-provoking presentations on research, ranging from technology to track academic progress, traditional medicine as alternatives to expensive prescriptions, and suggesting insects as food alternatives to curb hunger in this era of severe droughts and food shortages. The competition was tough, but it highlighted the level of research competitiveness on the Qwaqwa Campus. I hope that more students will join in such opportunities to build themselves up and to showcase our research output as Qwaqwa students,” added Jumbam from the Department of Zoology and Entomology.

Institutional finals

Her next challenge is the institutional competition to be held on 23 August 2019, which could qualify her for the national competition.


News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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