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19 August 2019 | Story Charlene Stanley | Photo Ayanda Makhanya
Entrepreneurship Intervarsity
Entrepreneurship Intervarsity finalists, far left, Christopher Rothman, and second from right, Grace Mthembu, with fellow Kovsie competitors Driaan-Lou Kemp, second from left, and Martin Clarke, far right, at the regional finals held at the Central University of Technology in Bloemfontein in early August 2019.
A natural heating and cooking system and liquid yeast in its purest form – used in the brewing of beer – form the basis of two innovative business ventures that have earned their inventors a place in the finals of this year’s Entrepreneurship Intervarsity.

LiquidCulture

Christopher Rothman is currently busy with his PhD in Biotechnology at the Department of Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS). He and a fellow student started the company LiquidCulture last year to make high-quality yeast for their own commercial brewery called Kraft Brewing Co. 

“We realised that because of our backgrounds as microbiologists, we could grow our own yeast, have a better quality product, and save some money while also expanding our choice of yeast strains to use. This quickly became more than a solution to our own problems, as other breweries were also interested in using our yeast. We then formed LiquidCulture and started supplying the industry,” says Christopher.

Organic Heat

Grace Mthembu’s inspiration for her eco-friendly, cost-effective heating and cooking device, came after reading about devastating fires in rural and informal settlements caused by cooking fires.

“I decided to investigate the cause of these fires and found that the majority of the households did not have access to electricity or they couldn’t afford it,” explains Grace.
Her invention is based on the traditional metal cylinder or “imbawula”, used by many households in informal settlements to cook or heat with wood or coal. What makes her invention different is that it has a water filtration interior system which makes it safer and ensures that the smoke produced during the heating of the sources does not get released into the home and the air in general.

Her invention has already earned her awards for best community development, best mechanical engineering and best rural development project in the Eskom Expo for Young Scientists, plus a gold medal and all-expenses-paid trip to represent South Africa at the London International Youth Science Fair.
She plans to establish a brand for the system with the name “Organic Heat”.

Student entrepreneurs showcased
  
The Entrepreneurship Intervarsity gives student entrepreneurs from across the country’s 26 public universities the opportunity to submit their innovative ideas as part of a competition supported by Entrepreneurship Development in Higher Education (EDHE), in collaboration with the Allan Gray Orbis Foundation.
Both Christopher and Grace see it as a great honour to represent the UFS in the finals, which will be held in Johannesburg on 18 September 2019. 

“The intervarsity has been fun thus far and the quality of the competitors is really high. Luckily I like public speaking and I am really passionate about my company so pitching to the judges has been very comfortable for me so far,” says Christopher. 

“I’m not obsessed about winning,” says Grace. “I’m looking forward to networking and connecting and building relationships with potential investors. If I do happen to win, it will obviously be amazing and will provide me with a lot of exposure and bring opportunities.”

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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