Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
19 August 2019 | Story Charlene Stanley | Photo Ayanda Makhanya
Entrepreneurship Intervarsity
Entrepreneurship Intervarsity finalists, far left, Christopher Rothman, and second from right, Grace Mthembu, with fellow Kovsie competitors Driaan-Lou Kemp, second from left, and Martin Clarke, far right, at the regional finals held at the Central University of Technology in Bloemfontein in early August 2019.
A natural heating and cooking system and liquid yeast in its purest form – used in the brewing of beer – form the basis of two innovative business ventures that have earned their inventors a place in the finals of this year’s Entrepreneurship Intervarsity.

LiquidCulture

Christopher Rothman is currently busy with his PhD in Biotechnology at the Department of Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS). He and a fellow student started the company LiquidCulture last year to make high-quality yeast for their own commercial brewery called Kraft Brewing Co. 

“We realised that because of our backgrounds as microbiologists, we could grow our own yeast, have a better quality product, and save some money while also expanding our choice of yeast strains to use. This quickly became more than a solution to our own problems, as other breweries were also interested in using our yeast. We then formed LiquidCulture and started supplying the industry,” says Christopher.

Organic Heat

Grace Mthembu’s inspiration for her eco-friendly, cost-effective heating and cooking device, came after reading about devastating fires in rural and informal settlements caused by cooking fires.

“I decided to investigate the cause of these fires and found that the majority of the households did not have access to electricity or they couldn’t afford it,” explains Grace.
Her invention is based on the traditional metal cylinder or “imbawula”, used by many households in informal settlements to cook or heat with wood or coal. What makes her invention different is that it has a water filtration interior system which makes it safer and ensures that the smoke produced during the heating of the sources does not get released into the home and the air in general.

Her invention has already earned her awards for best community development, best mechanical engineering and best rural development project in the Eskom Expo for Young Scientists, plus a gold medal and all-expenses-paid trip to represent South Africa at the London International Youth Science Fair.
She plans to establish a brand for the system with the name “Organic Heat”.

Student entrepreneurs showcased
  
The Entrepreneurship Intervarsity gives student entrepreneurs from across the country’s 26 public universities the opportunity to submit their innovative ideas as part of a competition supported by Entrepreneurship Development in Higher Education (EDHE), in collaboration with the Allan Gray Orbis Foundation.
Both Christopher and Grace see it as a great honour to represent the UFS in the finals, which will be held in Johannesburg on 18 September 2019. 

“The intervarsity has been fun thus far and the quality of the competitors is really high. Luckily I like public speaking and I am really passionate about my company so pitching to the judges has been very comfortable for me so far,” says Christopher. 

“I’m not obsessed about winning,” says Grace. “I’m looking forward to networking and connecting and building relationships with potential investors. If I do happen to win, it will obviously be amazing and will provide me with a lot of exposure and bring opportunities.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept