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19 August 2019 | Story Charlene Stanley | Photo Ayanda Makhanya
Entrepreneurship Intervarsity
Entrepreneurship Intervarsity finalists, far left, Christopher Rothman, and second from right, Grace Mthembu, with fellow Kovsie competitors Driaan-Lou Kemp, second from left, and Martin Clarke, far right, at the regional finals held at the Central University of Technology in Bloemfontein in early August 2019.

A natural heating and cooking system and liquid yeast in its purest form – used in the brewing of beer – form the basis of two innovative business ventures that have earned their inventors a place in the finals of this year’s Entrepreneurship Intervarsity.

LiquidCulture

Christopher Rothman is currently busy with his PhD in Biotechnology at the Department of Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS). He and a fellow student started the company LiquidCulture last year to make high-quality yeast for their own commercial brewery called Kraft Brewing Co. 

“We realised that because of our backgrounds as microbiologists, we could grow our own yeast, have a better quality product, and save some money while also expanding our choice of yeast strains to use. This quickly became more than a solution to our own problems, as other breweries were also interested in using our yeast. We then formed LiquidCulture and started supplying the industry,” says Christopher.

Organic Heat

Grace Mthembu’s inspiration for her eco-friendly, cost-effective heating and cooking device, came after reading about devastating fires in rural and informal settlements caused by cooking fires.

“I decided to investigate the cause of these fires and found that the majority of the households did not have access to electricity or they couldn’t afford it,” explains Grace.
Her invention is based on the traditional metal cylinder or “imbawula”, used by many households in informal settlements to cook or heat with wood or coal. What makes her invention different is that it has a water filtration interior system which makes it safer and ensures that the smoke produced during the heating of the sources does not get released into the home and the air in general.

Her invention has already earned her awards for best community development, best mechanical engineering and best rural development project in the Eskom Expo for Young Scientists, plus a gold medal and all-expenses-paid trip to represent South Africa at the London International Youth Science Fair.
She plans to establish a brand for the system with the name “Organic Heat”.

Student entrepreneurs showcased
  

The Entrepreneurship Intervarsity gives student entrepreneurs from across the country’s 26 public universities the opportunity to submit their innovative ideas as part of a competition supported by Entrepreneurship Development in Higher Education (EDHE), in collaboration with the Allan Gray Orbis Foundation.
Both Christopher and Grace see it as a great honour to represent the UFS in the finals, which will be held in Johannesburg on 18 September 2019. 

“The intervarsity has been fun thus far and the quality of the competitors is really high. Luckily I like public speaking and I am really passionate about my company so pitching to the judges has been very comfortable for me so far,” says Christopher. 

“I’m not obsessed about winning,” says Grace. “I’m looking forward to networking and connecting and building relationships with potential investors. If I do happen to win, it will obviously be amazing and will provide me with a lot of exposure and bring opportunities.”

News Archive

NRF researcher addresses racial debates in classrooms
2017-03-24

Description: Dr Marthinus Conradie Tags: Dr Marthinus Conradie

Dr Marthinus Conradie, senior lecturer in the
Department of English, is one of 31 newly-rated National
Research Foundation researchers at the University of
the Free State.
Photo: Rulanzen Martin

Exploring numerous norms and assumptions that impede the investigation of racism and racial inequalities in university classrooms, was central to the scope of the research conducted by Dr Marthinus Conradie, a newly Y-rated National Research Foundation (NRF) researcher.

Support from various colleagues
He is one of 31 newly-rated researchers at the University of the Free State (UFS) and joins the 150 plus researchers at the university who have been rated by the NRF. Dr Conradie specialises in sociolinguistics and cultural studies in the UFS Department of English. “Most of the publications that earned the NRF rating are aimed to contributing a critical race theoretic angle to longstanding debates about how questions surrounding race and racism are raised in classroom contexts,” he said.

Dr Conradie says he is grateful for the support from his colleagues in the Department of English, as well as other members of the Faculty of the Humanities. “Although the NRF rating is assigned to a single person, it is undoubtedly the result of support from a wide range of colleagues, including co-authors Dr Susan Brokensha, Prof Angelique van Niekerk, and Dr Mariza Brooks, as well as our Head of Department, Prof Helene Strauss,” he said.

Should debate be free of emotion?
His ongoing research has not been assigned a title yet, as he and his co-author does not assign titles prior to drafting the final manuscript. “Most, but not all, of the publications included in my application to the NRF draw from discourse analysis of a Foucauldian branch, including discursive psychology,” Dr Conradie says. His research aims to suggest directions and methods for exploring issues about race, racism, and racial equality relating to classroom debates. One thread of this body of work deals with the assumption that classroom debates must exclude emotions. Squandering opportunities to investigate the nature and sources of the emotions provoked by critical literature, might obstruct the discussion of personal histories and experiences of discrimination. “Equally, the demand that educators should control conversations to avoid discomfort might prevent in-depth treatment of broader, structural inequalities that go beyond individual prejudice,” Dr Conradie said. A second stream of research speaks to media representations and cultural capital in advertising discourse. A key example examines the way art from European and American origins are used to imbue commercial brands with connotations of excellence and exclusivity, while references to Africa serve to invoke colonial images of unspoiled landscapes.

A hope to inspire further research
Dr Conradie is hopeful that fellow academics will refine and/or alter the methods he employed, and that they will expand, reinterpret, and challenge his findings with increasing relevance to contemporary concerns, such as the drive towards decolonisation. “When I initially launched the research project (with significant aid from highly accomplished co-authors), the catalogue of existing scholarly works lacked investigations along the particular avenues I aimed to address.”

Dr Conradie said that his future research projects will be shaped by the scholarly and wider social influences he looks to as signposts and from which he hopes to gain guidelines about specific issues in the South African society to which he can make a fruitful contribution.

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