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01 August 2019 | Story Leonie Bolleurs | Photo Anja Aucamp
Jaco Marais, Programme Director, and Dr Eduan Kotzé
Jaco Marais, Programme Director, and Dr Eduan Kotzé, Academic Head of the Department of Computer Science and Informatics. Dr Kotzé believes the partnership with IoT.nxt will expose UFS staff and students to new and creative ways of thinking.

UFS information technology students will get exposure to the very latest developments in data science, after a recent exciting partnership was announced between the university and Internet of Things company, IoT.nxt – described by CNBC Africa as “a world leader in technological innovations.”

“The partnership with IoT.nxt will open new opportunities for our students and staff, not only to work with one of the most innovative companies in the country, but also to be exposed to new and creative ways of thinking, all in preparation for the 4th Industrial Revolution (4IR),” says Dr Eduan Kotzé, Academic Head of the UFS Department of Computer Science and Informatics.

“We also believe the partnership will strengthen our academic programme, especially in data science, and prepare our students to be ready for the ever-changing world of technology.”

He explains that it is a huge task to stay at the forefront of technological development. “IoT.nxt's involvement will help us to continually expose our students to trendsetting technologies that is applicable in the industry. It will also ensure that our graduates have the neccessary skills when they enter the job market. In doing so, our curriculum will remain relevant and keep up with new developments in the IT industry,” says Dr Kotzé.

UFS IT excellence

The Department of Computer Science and Informatics at the University of the Free State is widely regarded as one of the best IT departments at a tertiary institution in South Africa. Dr Kotzé believes the fact that we are one of only a few universities who present data science as an undergraduate qualification, followed by an honours qualification, provides us with a competitive edge and differentiates us from other institutions.

“We are also the only university offering a Bachelors Degree in Computer Information Systems aiming to deliver entrepreneurship in technology to make South Africa a role player in the IT industry,” says Dr Kotzé.

Job-ready graduates

He believes the planned short courses will expose students to the latest technology. He is also convinced that the opportunity to become accustomed to the workings of a successful IT company through holiday work, will have a very positive impact on the job readiness of the department’s graduates.

“Because of the pace at which technology is evolving, it is crucial that anyone in the IT industry is already in contact with industry entities that are at the top of the wave, such as IoT.nxt,” says Dr Kotzé.

According to Nico Steyn, IoT.nxt CEO, the support of education drives in the field of technology has been a key focus of his company. Steyn says IoT.nxt selected the UFS for this partnership because it views the university as one of the leading education institutions in this field. There are also UFS graduates among the co-founders.

Direct contact with pioneers

Steyn believes that there is an industry-wide shortage of qualified people in South Africa, and a growing demand for students to graduate with a qualification that meets the requirements of businesses. “Our company, and the vibrant broader technology industry in South Africa, needs such graduates. Through our partnership with the UFS, we will aim to drive interest in this career,” Steyn says.

The partnership with IoT.nxt is one of several industry partnerships that have been entered into by the UFS Department of Computer Science and Informatics over the past few years. “In the IT industry, it is crucial that our curriculum is constantly adapted to remain relevant in a rapidly changing landscape. The relevant skills are determined by the industry and it is therefore a huge advantage to have direct contact with pioneers in that sector,” says Dr Kotzé.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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