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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Physics Department sheds light on mystery of dark matter through films and radio programme

2017-06-23

Description: Dark Matter Tags: Dark Matter

The screening of The Dark Matter Mystery and Dark
at the Naval Hill Planetarium was followed by a discussion
recorded for the radio programme Sterre en Planete
on RSG. From left are Mariette Erwee, Senior Officer at
the School of Mathematics, Natural Sciences and
Technology Education of the UFS, Prof Matie Hoffman,
Associate Professor at the Physics Department of the UFS,
Hennie Maas, from RSG, and Sakkie van der Westhuizen,
PhD student in astrophysics.
Photo: Mart-Mari Duvenhage

The Physics Department at the University of the Free State (UFS) not only recently educated the local community about the mystery of dark matter, but shared its knowledge with a much wider audience.

The first screening of two planetarium full-dome films, The Dark Matter Mystery and Dark, at the Naval Hill Planetarium were concluded with a recording for the radio programme Sterre en Planete. During the discussion, led by Hennie Maas from RSG radio station, the audience asked questions that were answered by Prof Matie Hoffman, Associate Professor at the department, Sakkie van der Westhuizen, a PhD student in astrophysics, and Mariette Erwee from the School of Mathematics, Natural Sciences and Technology Education. The radio show was broadcast on 18 June at 19:30 on RSG.

Shows screened at special event
According to Prof Hoffman the planetarium hosts a movie premiere whenever pre-rendered shows are screened for the first time. The films shown on 10 June 2017 introduced viewers to the quest for dark matter. “Dark Matter makes up a huge part of the Universe, but it is a great mystery. We know very little about it. We cannot see it, and it is an area of enormous interest to scientists,” Prof Hoffman said.

Films sourced from European Southern Observatory
The event was attended by various stakeholders such as loyal planetarium patrons, UFS colleagues, and those interested in astronomy. The films were sourced from the European Southern Observatory, an organisation that makes planetarium content available online.

The Dark Matter Mystery took the audience on contemporary astrophysics’ biggest quest. They saw why astronomers know dark matter exists. Dark, directed by Peter Morse, is an adventure that goes to the very edges of contemporary cosmology and data visualisation, telling a complex scientific story with a touch of humanity.

The films will be screened at the Naval Hill Planetarium from time to time and those interested can visit Computicket for more info.

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