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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS Faculty of Health Sciences opens student residence in Trompsburg
2017-07-06

Description: Trompsburg read more Tags: Trompsburg read more

Official unveiling of the memorial plaque by
Prof Gert van Zyl, Dean of the Faculty of Health Sciences,
and Prof Francis Petersen, Rector and Vice-Chancellor
of the University of the Free State.
Photo: Charl Devenish

The University of the Free State’s (UFS) Faculty of Health Sciences has, as part of its commitment to student and community development, established a student residence in the town of Trompsburg in the Kopanong Local Municipality. The faculty officially opened the Rural Community Initiative and student residence in June 2017. The newly developed student residence has 10 apartments which could each accommodate six individuals.  A housemaster resides on the premises and acts as manager of the facility.  All areas of the residence are Wi-Fi covered and it has a 24-hour security service.

Importance of the residence
The goal of the Kopanang le fodise – Unite to heal programme is to develop a community-centred collaborative framework for sustainable, holistic healthcare and social development which is incorporated in the curricula of the faculty. During 2016, a total of 324 fourth-year students have each spent at least a week in primary healthcare facilities on a Community Based Education and Inter-Professional Education platform in Trompsburg and Springfontein in the Kopanong Municipality.

“This programme was commissioned to fulfil a specific goal. We are connecting our students with the community. The support of everyone coming together caused this to move from being just a spark, to a blaze. This is all our project,” said Dr René Botha, coordinator for Community-based Education and Rural Health in the faculty.

Community outreach a priority
“This is an innovative project that has been able to bring health and health-related issues to the community. One of the UFS’ three focus areas is community engagement. This project is primarily focused on serving the community, but also on the academic element, which is student development,” said Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.

Prof Petersen commended the project on being the first of its kind in the South African Health Sciences sector. The platform will also be used for research purposes that will enrich the sector. Prof Petersen challenged the Kopanong community to give their input by answering two questions: What is the UFS good at? What is the UFS good for?

Reaching for the stars
“I am a dreamer and I have to reach, and if I reach, I reach for the stars. Today we are very lucky, because we have grabbed that star,” said Prof Gert van Zyl, Dean of the UFS Faculty of Health Sciences.

Prof Van Zyl reminded the audience that they possess the power to change challenges into stars by approaching them with careful thought, planning, and motivation. Prof Van Zyl concluded by stating that the rural community initiative is for the community, and that the faculty is just the facilitators.

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